Databox review (2026): features, pros and cons, and what to check before you buy
Dashboard and KPI reporting tool that pulls marketing and sales metrics from connected apps, with a free single-user plan and AI analyst features.
Our take for buyers
Databox fits small teams and agencies that want KPI dashboards from their SaaS data sources without hiring a data team. The Genie AI analyst is on every plan, a governed semantic layer is listed on all plans, and an MCP server and API arrive with Analyst. The free plan makes it easy to test with one user and three sources.
It is a weaker fit for companies that need SSO on a base plan, since that is a $40 per month add-on, and for teams that want per-seat scaling, because plans cap users at 1, 3 or 10 or cap data sources. G2 rates it 4.4 from 194 reviews. Reviews do not yet show clear praise or complaint themes, so rely on your own trial.
- Best for
- Small teams and agencies that want KPI dashboards from SaaS data sources without a data team.
- Starting price
- $0 (Free); paid from $71/mo billed annually (Analyst)
- G2 rating
- 4.4 (194 reviews)
What is Databox?
Dashboard and KPI reporting tool that pulls marketing and sales metrics from connected apps, with a free single-user plan and AI analyst features. Agencies and small teams that want KPI dashboards from marketing and sales apps without a data team can start on the free plan with one user and three sources. Plans cap users and sources rather than charging per seat. SSO costs $40 a month extra.
Category: Business Intelligence Software
Databox key features
| Criterion | What we found |
|---|---|
| Pricing model | Flat tiers by users and data sources, not per seat. |
| Target company size | Small teams and agencies. |
| Data connectors | Free 3, Analyst 5, Team Core 10, Team Scale 30 data sources; custom integrations from Analyst. |
| Self-service analytics | Genie AI analyst on all plans; custom metrics (10 on Free) |
| Visualization and dashboards | 1 dashboard on Free; unlimited dashboards and reports from Analyst per FAQ. |
| Data modeling and governance | Governed semantic layer listed on all plans; verified assets on Team plans. |
| AI and natural language queries | Genie AI analyst, AI credits per month (50 to 1,000), MCP server from Analyst. |
Databox plans and pricing
| Plan | Price | Unit | Notes |
|---|---|---|---|
| Free | $0 | 1 user, 3 data sources | 50 AI credits/mo, daily sync, 1 dashboard |
| Analyst | $71/mo billed annually | 1 user, 5 data sources | hourly sync, API, MCP server |
| Team Core | $199/mo billed annually | 3 users, 10 data sources | FAQ on same site lists $249/mo |
| Team Scale | $319/mo billed annually | 10 users, 30 data sources | FAQ lists $399/mo |
| Agency | From $79/mo billed annually | unlimited users, 20 data sources (+5 per pack) | FAQ lists $99/mo; white-label is an add-on |
| Custom | Contact sales | custom | hands-on setup and security review |
Pricing page and its FAQ disagree on some monthly figures; the FAQ says Databox does not charge per seat. 14-day free trial without card.
Who should shortlist Databox
A strong fit for
- Small teams and agencies that want KPI dashboards from SaaS data sources without a data team.
- Solo analysts starting on the free plan (1 user, 3 data sources)
A weak fit for
- Companies needing SSO on a base plan (it is a $40/mo add-on)
- Teams wanting per-seat scaling: plans cap users (1, 3, 10) or data sources.
Databox alternatives
Microsoft Power BIMicrosoft 365 and Azure shops.
Looker StudioMarketers reporting from Google Analytics 4 and Search Console.
MetabaseSmall teams wanting a free self-hosted start.
Zoho AnalyticsSmall teams already on Zoho apps.
DomoLarge teams that want ETL, BI and apps in one consumption-priced platform.
LookerData teams that want a central semantic layer (LookML)
Security, admin and compliance
Published: SSO and 2FA are available only through the $40 per month Advanced security management add-on, so no base plan includes SSO. The Custom plan lists a hands-on setup and security review. Not published: SCIM, audit logs, data residency, a DPA, security certifications and contract terms beyond annual billing with a monthly toggle. Because dashboards connect to sales and marketing accounts, ask for the DPA, certifications, how connector credentials are stored, and what happens to data when a trial lapses.
- SAML SSO
- Add-on only ($40/mo Advanced security management)
Contract and buying terms
- Contract
- 14-day free trial; annual billing discount; monthly price toggle exists.
- Starting price
- $0 (Free); paid from $71/mo billed annually (Analyst)
- Pricing model
- Tiered by users and data sources.
- Free plan or trial
- Free plan, Free trial.
What to test in a Databox demo or trial
Start on the free plan and connect the three data sources you actually report on. Check that the dashboard you need fits within one dashboard and 10 custom metrics, then see what unlocks on Analyst, including hourly sync, API access, the MCP server and unlimited dashboards. Ask Genie AI real questions about your numbers and see how it uses the 50 monthly credits. If you are an agency, test the white-label add-on and confirm how many data source packs your client count needs.
Questions to ask Databox before you sign
These are the points Databox's public pages leave open. Get the answers in writing before procurement signs off.
- Is SCIM provisioning included, or a paid add-on?
- Which plan includes audit logs, and how long are they kept?
- Where is our data stored, and can we choose the region?
- Can we sign your standard DPA without changes?
- What will the price be at renewal, and is the increase capped?
Things to know before a demo
- SSO is not in any base plan; it is part of an 'Advanced security management' add-on at $40/mo that also covers 2FA.
- Pricing page and FAQ show different monthly prices for Team Core, Team Scale and Agency, so confirm at checkout.
- Pricing is capped by users and data sources, not seats: Team Scale tops out at 10 users and 30 sources.
- If no payment details are added at the end of the 14-day trial, data syncing stops and scheduled reports pause.
Databox FAQ
What is Databox used for?
Agencies and small teams that want KPI dashboards from marketing and sales apps without a data team can start on the free plan with one user and three sources. Plans cap users and sources rather than charging per seat. SSO costs $40 a month extra. It suits small teams and agencies that want KPI dashboards from SaaS data sources without a data team.
Does Databox support SSO?
Only as an add-on. SSO and 2FA come with Advanced security management at $40 per month, and no base plan includes it.
Who is Databox best for?
Small teams and agencies that want KPI dashboards from SaaS data sources without a data team, and solo analysts starting on the free plan.
Is there a limit on Databox users and connections?
Yes. Free allows 1 user and 3 sources, Analyst 1 user and 5, Team Core 3 and 10, and Team Scale 10 and 30. Agency has unlimited users with 20 sources.
Sources
Every fact on this page comes from Databox's own pricing, product or documentation pages, G2 and company records, checked on October 24, 2026. Unknown values are left out instead of estimated.