Domo review (2026): features, pros and cons, and what to check before you buy
Credit-priced cloud BI and data platform that bundles ETL, dashboards and apps, whose business is being sold to Progress Software.
Our take for buyers
Domo is a credit-priced cloud BI and data platform for large teams that want connect, transform and visualize in one place. That all-in-one approach is its main praise on G2, where it scores 4.3 from 966 reviews. Setup scored lowest, at about 7.8. Pricing is credit based and unpublished, so the commercial side needs the same scrutiny as the product.
The bigger shortlist question is stability. Progress Software announced a $400M agreement to buy substantially all Domo assets, and Domo warned of going concern doubt. The company reported over 2,400 customers. Closing is not confirmed, so treat contract protection as part of the evaluation. That is a reason to read the contract closely.
Pros
- All-in-one connect, transform and visualize approach.
Cons
- Setup scored lowest on G2 (about 7.8)
- Complexity may overwhelm smaller or less technical teams.
- Best for
- Large teams that want ETL, BI and apps in one consumption-priced platform.
- Starting price
- Contact sales
- G2 rating
- 4.3 (966 reviews)
What is Domo?
Credit-priced cloud BI and data platform that bundles ETL, dashboards and apps, whose business is being sold to Progress Software. Large organizations wanting ETL, dashboards and apps under one contract are the target. Credits and platform fees are unpublished, so push for firm renewal terms. Reviewers rate setup lowest of its peers on G2, and complexity can swamp smaller teams. Domo was founded in 2010 and is based in American Fork, Utah, US.
Category: Business Intelligence Software
Domo key features
| Criterion | What we found |
|---|---|
| Pricing model | Consumption credits plus platform fees, not published. |
| Target company size | Mid-market to enterprise (G2 notes complexity can overwhelm small teams) |
Domo plans and pricing
Domo does not publish a price list; pricing is quoted on request.
Vendr buyer data (secondary source): median about $50,000/yr, range about $10,920 to $175,245, 91 purchases, Aug 2026 (vendr.com/marketplace/domo). Competitor blogs (BlazeSQL, labeled estimate): entry about $30,000/yr. Domo does not publish pricing.
Who should shortlist Domo
A strong fit for
- Large teams that want ETL, BI and apps in one consumption-priced platform.
A weak fit for
- Buyers who need price certainty: price not published and renewal reports are mixed.
- Teams wary of a platform mid-acquisition and mid-rename.
Domo alternatives
Microsoft Power BIMicrosoft 365 and Azure shops.
TableauAnalyst-led teams doing deep visual exploration.
LookerData teams that want a central semantic layer (LookML)
Looker StudioMarketers reporting from Google Analytics 4 and Search Console.
Qlik SenseMid-size and large teams that want many users on one fixed annual fee (Standard onward adds users at no cost)
DataboxSmall teams and agencies that want KPI dashboards from SaaS data sources without a data team.
Contract and buying terms
- Contract
- Annual, quote based.
- Starting price
- Contact sales.
- Pricing model
- Consumption credits plus platform fees.
- Free plan or trial
- No.
What to test in a Domo demo or trial
Run a proof of concept on your real data sources, covering the connect, transform and visualize steps end to end. Measure credit use on a realistic workload and ask Domo to explain the metering in writing. Because G2 reviewers rate setup lowest and say complexity can overwhelm smaller or less technical teams, include a less technical user in the trial. Ask how the sale to Progress affects the roadmap, support and the product name, and whether your contract carries over after closing.
Questions to ask Domo before you sign
These are the points Domo's public pages leave open. Get the answers in writing before procurement signs off.
- Which plan includes SAML SSO, and what does it cost for our seat count?
- Is SCIM provisioning included, or a paid add-on?
- Which plan includes audit logs, and how long are they kept?
- Where is our data stored, and can we choose the region?
- Can we sign your standard DPA without changes?
- What will the price be at renewal, and is the increase capped?
Things to know before a demo
- Asset sale to Progress Software for $400M announced July 22, 2026; company reported over 2,400 customers.
- Domo reported a going-concern warning alongside the sale announcement.
- Pricing is credit based and unpublished; third-party estimates vary widely so require a written credit-metering explanation.
- Competitor blogs report ETL credit double-charging and large renewal uplifts; anecdotal, verify with Domo.
Domo FAQ
What is Domo used for?
Large organizations wanting ETL, dashboards and apps under one contract are the target. Credits and platform fees are unpublished, so push for firm renewal terms. Reviewers rate setup lowest of its peers on G2, and complexity can swamp smaller teams. It suits large teams that want ETL, BI and apps in one consumption-priced platform.
Is Domo a safe long-term choice?
Domo announced a $400M asset sale to Progress Software and warned of going concern doubt. Closing is not confirmed, so ask about contract assignment and data export rights.
Who is Domo best for?
Large teams that want ETL, BI and apps in one consumption-priced platform. It is not for buyers who need price certainty.
Is Domo hard to set up?
Setup scored lowest on G2, at about 7.8, and reviewers say the complexity can overwhelm smaller or less technical teams. Test setup with your own users.
Vendor profile
- Founded
- 2010.
- Headquarters
- American Fork, Utah, US.
- Employees
- 824 (per Wikipedia; date of figure not stated)
- Funding or owner
- Public company (NASDAQ: DOMO); asset sale to Progress Software pending.
Sources
Every fact on this page comes from Domo's own pricing, product or documentation pages, G2 and company records, checked on October 24, 2026. Unknown values are left out instead of estimated.