Guru review (2026): features, pros and cons, and what to check before you buy
AI knowledge platform that delivers verified answers inside work tools, sold on custom quotes.
Our take for buyers
Guru is an AI knowledge platform that gives sales and support teams verified, permission-aware answers with citations inside Slack, the browser and chat. It is aimed at mid-size and enterprise organizations that want SSO, SCIM and governance, and it is a poor match for a public customer-facing help center. Verified answers are its core promise, so the evaluation should center on how answers are checked and kept current.
On G2 it holds a 4.7 rating from 2,344 reviews, with praise for intuitive onboarding, the browser extension and a helpful support team. The main complaint is opaque pricing. Shortlist it if verified internal answers are the goal, and expect to run the evaluation through a sales call, since there is no self-serve trial listed.
Pros
- Intuitive onboarding and browser extension.
- Helpful support team.
Cons
- Opaque pricing.
- Price rise versus older per-seat tiers (inferred from conflicting price listings)
- Best for
- Sales and support teams needing verified answers in Slack, browser and chat.
- Starting price
- Contact sales
- G2 rating
- 4.7 (2,344 reviews)
What is Guru?
AI knowledge platform that delivers verified answers inside work tools, sold on custom quotes. Sales and support enablement leads in mid-size or enterprise firms can use it to push verified answers into Slack, the browser and chat. Access is role-based with SSO, SCIM and audit logs. Pricing is a custom quote, so ask how AI search citations and permissions behave in a pilot. Guru was founded in 2013 and is based in Philadelphia, US.
Category: Knowledge Base Software
Guru key features
| Criterion | What we found |
|---|---|
| Authoring and editing experience | Card-based knowledge with verification; details not confirmed. |
| Search and AI answers | Knowledge Agents and AI search, cited permission-aware answers, MCP delivery. |
| Internal vs public access control | Role-based access, SSO, SCIM, audit logs (enterprise governance) |
| Versioning and review workflows | Verification workflow not confirmed. |
| Help desk and chat integrations | 100+ integrations (vendor page) |
| Pricing model | Custom platform quote, includes solution engineering team. |
| Target company size | Mid-size to enterprise. |
Guru plans and pricing
Guru does not publish a price list; pricing is quoted on request.
Pricing page says a quote is scoped in a call and calls Guru 'not just a per-seat tool'. Vendr marketplace (vendr.com/marketplace/guru, as of 2026-10-24): median about $37,800 per year from 155 purchases, range roughly $7,434 to $116,703. CostBench shows a conflicting $540 median; older sources show $5/$10/$20 tiers or $25 per user.
Who should shortlist Guru
A strong fit for
- Sales and support teams needing verified answers in Slack, browser and chat.
- Mid-size and enterprise orgs wanting SSO, SCIM and governance.
A weak fit for
- Small teams wanting public per-seat pricing.
- Public customer-facing help centers.
Guru alternatives
SliteSmall and mid-size teams wanting an AI search wiki at a published price.
TettraSmall and mid-size teams living in Slack that want a cheap internal wiki.
BloomfireMid-size and enterprise teams that want a company-wide Q&A and knowledge library with search as the main feature.
NotionStartups and small teams combining wiki and project tracking.
ConfluenceTeams already on Jira or Jira Service Management.
Document360Product and SaaS documentation teams needing public and private KBs.
Security, admin and compliance
Guru publishes SOC 2 Type II and GDPR coverage, with SCCs and the EU-US Data Privacy Framework, and offers a DPA. It is hosted on AWS with disaster recovery in a separate region, but data residency options are not stated. SAML SSO, SCIM and audit logs are described as enterprise governance, yet the plan that includes each is not stated. Contract terms come only through a sales quote, so request them in writing.
- SAML SSO
- SAML SSO offered (security page); plan not stated, pricing page lists it under enterprise governance.
- SCIM provisioning
- SCIM offered; plan not stated.
- Audit logs
- Listed under enterprise governance.
- Data residency
- Not stated; AWS with DR in separate region.
- Public DPA
- Yes, Guru offers a DPA (security page)
- Certifications
- SOC 2 Type II, GDPR (SCCs, EU-US Data Privacy Framework)
Contract and buying terms
- Contract
- Quote via sales call.
- Implementation
- Solution engineering working session at start.
- Starting price
- Contact sales.
- Pricing model
- Custom.
- Free plan or trial
- No.
What to test in a Guru demo or trial
Ask for a pilot with your own content and test the questions your reps and agents actually get. Check whether answers cite sources and respect permissions, how the verification workflow assigns owners and flags stale cards (details of that workflow are not confirmed publicly), and how well the Slack and browser delivery works day to day. Also test MCP delivery if you plan to feed answers to other AI tools. Use the solution engineering working session at the start to see how much setup effort your knowledge base needs.
Questions to ask Guru before you sign
These are the points Guru's public pages leave open. Get the answers in writing before procurement signs off.
- What will the price be at renewal, and is the increase capped?
Things to know before a demo
- Median Vendr contract about $37,800 per year vs conflicting $540 on CostBench; treat as uncertain.
- Quote includes a solution engineering team for knowledge architecture and agent tuning.
- SSO, SCIM, RBAC and audit logs described as part of enterprise governance.
- Available on AWS Marketplace.
- Guru for Good gives reduced pricing to eligible 501(c)(3)s.
Guru FAQ
What is Guru used for?
Sales and support enablement leads in mid-size or enterprise firms can use it to push verified answers into Slack, the browser and chat. Access is role-based with SSO, SCIM and audit logs. Pricing is a custom quote, so ask how AI search citations and permissions behave in a pilot. It suits sales and support teams needing verified answers in Slack, browser and chat.
Does Guru support SAML SSO and SCIM?
Yes, both are offered per the vendor, and audit logs are listed under enterprise governance. Which plan includes them is not stated, so confirm that in your quote.
Does Guru offer a DPA and what certifications does it hold?
Guru offers a DPA and publishes SOC 2 Type II and GDPR compliance, including SCCs and the EU-US Data Privacy Framework. Ask for the current SOC 2 report during security review.
Who is Guru best for?
Sales and support teams that need verified answers inside Slack, the browser and chat, and mid-size to enterprise organizations that want SSO, SCIM and governance. It is not meant for public customer-facing help centers.
Vendor profile
- Founded
- 2013.
- Headquarters
- Philadelphia, US.
- Funding or owner
- About $70.7M total; $30M Series C led by Accel (Latka); Series C date disputed (2020 vs 2021)
Sources
Every fact on this page comes from Guru's own pricing, product or documentation pages, G2 and company records, checked on October 24, 2026. Unknown values are left out instead of estimated.