Microsoft Dynamics 365 Sales review (2026): features, pros and cons, and what to check before you buy
Microsoft's CRM sold per user in Professional, Enterprise and Premium tiers, tied to Dataverse, Teams and Copilot.
Our take for buyers
Microsoft Dynamics 365 Sales is Microsoft's CRM, sold in Professional, Enterprise and Premium tiers and built on Dataverse and Power Apps. It fits organizations already standardized on Microsoft 365, Teams and Power Platform. G2 reviewers give it 3.8 from 1,622 reviews, praising the fit with the Microsoft stack and criticizing setup time, a cluttered interface and slow performance. Microsoft is headquartered in Redmond, and the product also offers an iOS and Android Sales mobile app.
For a shortlist, the first question is how much customization you need and who will do it. Small teams that need quick, light setup are a poor match. Enterprises wanting AI agents for qualification and opportunity management inside the CRM have the clearest reason to look. Annual commitments are the only contract option shown.
Pros
- Tight fit with the Microsoft stack.
Cons
- Time-consuming setup and customization.
- Cluttered interface and slow performance.
- Best for
- Organizations already standardized on Microsoft 365, Teams and Power Platform.
- Starting price
- $65/user/month paid yearly (Sales Professional)
- G2 rating
- 3.8 (1,622 reviews)
What is Microsoft Dynamics 365 Sales?
Microsoft's CRM sold per user in Professional, Enterprise and Premium tiers, tied to Dataverse, Teams and Copilot. Dynamics 365 Sales is Microsoft's CRM, sold per user in Professional, Enterprise and Premium tiers and tied to Dataverse, Teams and Copilot. It stands out for AI agents and Microsoft integration, but reviewers cite long customization time. Microsoft Dynamics 365 Sales is based in Redmond, US.
Category: CRM Software
Microsoft Dynamics 365 Sales key features
| Criterion | What we found |
|---|---|
| Pipeline management | Lead-to-cash sales process, forecasting and quota tracking in Enterprise. |
| Email and calendar integration | Outlook app and enhanced email; Teams integration. |
| Sales automation | Sequences, sales accelerator, Sales Qualification and Opportunity agents. |
| Reporting and forecasting | Power BI embedded dashboards; predictive forecasting in Premium. |
| Mobile app | IOS and Android Sales mobile app. |
| Integrations and marketplace | LinkedIn Sales Navigator, Teams, ZoomInfo, softphone, Power Platform. |
| Pricing model and free tier | Per user, paid yearly, three tiers plus Relationship Sales. |
| Target company size | Mid-size to enterprise. |
Microsoft Dynamics 365 Sales plans and pricing
| Plan | Price | Unit | Notes |
|---|---|---|---|
| Sales Professional | $65 | user/month paid yearly | Core sales force automation; subset of entities vs Enterprise |
| Sales Enterprise | $105 | user/month paid yearly | Contextual insights, AI, advanced customization, Copilot |
| Sales Premium | $150 | user/month paid yearly | Adds 1,000 Copilot Credits per user/month, Sales Insights |
| Microsoft Relationship Sales | Contact sales | user | Sales Enterprise plus LinkedIn Sales Navigator; 10-seat minimum |
30-day trial per Microsoft Learn. Copilot Studio agents need an Azure subscription; pre-purchase credits save up to 20%.
Who should shortlist Microsoft Dynamics 365 Sales
A strong fit for
- Organizations already standardized on Microsoft 365, Teams and Power Platform.
- Enterprises wanting AI agents (qualification, opportunity) inside the CRM.
A weak fit for
- Small teams that need quick, light setup (G2 reviewers cite long customization time)
- Buyers who dislike annual-only commitments.
Microsoft Dynamics 365 Sales alternatives
Salesforce Sales CloudMid-size and large sales orgs that need deep customization, forecasting and a huge app ecosystem.
HubSpot CRMTeams starting free with up to 2 users.
Zoho CRMSmall businesses that want a free start and cheap per-user editions.
PipedriveSmall sales teams that live in a visual deal pipeline.
FreshsalesSmall to mid-size teams wanting a cheap entry tier.
CloseInside-sales and SDR teams that call and email at volume.
Contract and buying terms
- Contract
- Prices shown paid yearly.
- Starting price
- $65/user/month paid yearly (Sales Professional)
- Pricing model
- Per user.
- Free plan or trial
- Free trial.
What to test in a Microsoft Dynamics 365 Sales demo or trial
Use the 30-day trial and set up your actual sales process, not the demo data. Compare Professional and Enterprise on your needs, since Professional uses a subset of the entities in Enterprise. Time how long a typical customization takes, as reviewers cite long setup. Test the Outlook and Teams integration, the mobile app, and any LinkedIn Sales Navigator or ZoomInfo connection you rely on. If AI agents matter, ask what the Copilot Credits and the required Azure subscription will cost at your volume.
Questions to ask Microsoft Dynamics 365 Sales before you sign
These are the points Microsoft Dynamics 365 Sales's public pages leave open. Get the answers in writing before procurement signs off.
- Which plan includes SAML SSO, and what does it cost for our seat count?
- Is SCIM provisioning included, or a paid add-on?
- Which plan includes audit logs, and how long are they kept?
- Where is our data stored, and can we choose the region?
- Can we sign your standard DPA without changes?
- What will the price be at renewal, and is the increase capped?
Things to know before a demo
- Runs on Microsoft Dataverse and Power Apps model-driven design.
- Sales Professional uses a subset of the entities in Sales Enterprise.
- Relationship Sales (with LinkedIn Sales Navigator) requires 10 seats minimum.
- Copilot agents are billed via Copilot Credits and need an Azure subscription.
- Sales Enterprise gets Premium-style features only at limited monthly capacity.
Microsoft Dynamics 365 Sales FAQ
What is Microsoft Dynamics 365 Sales used for?
Dynamics 365 Sales is Microsoft's CRM, sold per user in Professional, Enterprise and Premium tiers and tied to Dataverse, Teams and Copilot. It stands out for AI agents and Microsoft integration, but reviewers cite long customization time. It suits organizations already standardized on Microsoft 365, Teams and Power Platform.
Does Dynamics 365 Sales publish SSO details?
No SSO, SCIM or audit-log details are published for this product. Ask Microsoft how identity and logging work in your tenant.
Who is Dynamics 365 Sales best for?
Organizations already standardized on Microsoft 365, Teams and Power Platform, and enterprises wanting AI qualification and opportunity agents in the CRM.
What is the difference between Sales Professional and Enterprise?
Professional covers core sales force automation using a subset of the entities in Enterprise. Enterprise adds contextual insights, AI, advanced customization and Copilot.
Vendor profile
- Headquarters
- Redmond, US.
- Funding or owner
- Part of Microsoft (public)
Sources
Every fact on this page comes from Microsoft Dynamics 365 Sales's own pricing, product or documentation pages, G2 and company records, checked on October 24, 2026. Unknown values are left out instead of estimated.