Moz Pro review (2026): features, pros and cons, and what to check before you buy
SEO suite with rank tracking, site crawl and link research, sold in four tiers with a low seat count.
Our take for buyers
Moz Pro is an SEO suite covering rank tracking, site crawl and link research, aimed at small businesses and teams that want an accessible rank checker. G2 reviewers rate it 4.3 out of 5 across 606 reviews, praise its feature depth in rank checking and link research, and score ease of use and setup around 8.6 and 8.8 out of 10.
Shortlist it if you are a small team that values simplicity over breadth. Be cautious if you need many users, formal admin controls or AI-driven automation. Reviewers note limited autonomous or AI task features, and a G2 comparison summary points to a recent decline in review sentiment. Moz publishes no security or contract details, so buyers with compliance needs must ask.
Pros
- Feature depth in rank checker and link research.
- Ease of use and setup (G2 sub-scores about 8.6 and 8.8 of 10)
Cons
- Reviews show a recent decline per G2 comparison summary.
- Limited autonomous or AI task features.
- Best for
- Small businesses (about 58% of G2 reviewers)
- Starting price
- $49/month monthly or $39/month annual (Starter, third-party sources)
- G2 rating
- 4.3 (606 reviews)
What is Moz Pro?
SEO suite with rank tracking, site crawl and link research, sold in four tiers with a low seat count. Small businesses that want a friendly rank checker and link research should compare the four tiers, which track 50 to 3,000 keywords. Seats are limited to 1 to 3, and G2 shows recently weaker reviews, so ask about product direction during the trial.
Category: SEO Tools
Moz Pro key features
| Criterion | What we found |
|---|---|
| Rank tracking | Tracked keywords 50 / 300 / 1,500 / 3,000 across tiers (third-party) |
| Project and credit limits | Seats 1 / 1 / 2 / 3 across tiers (third-party) |
| Pricing model and transparency | Flat tiers with about 20% annual discount (third-party) |
| Target company size | Small businesses (58.1% of G2 reviewers) |
Moz Pro plans and pricing
| Plan | Price | Unit | Notes |
|---|---|---|---|
| Starter | $49/mo monthly; $39/mo annual | per plan | 1 user, 50 tracked keywords (third-party) |
| Standard | $99/mo monthly; $79/mo annual | per plan | 1 user, 300 keywords (third-party) |
| Medium | $179/mo monthly; $143/mo annual | per plan | 2 users, 1,500 keywords (third-party) |
| Large | $299/mo monthly; $239/mo annual | per plan | 3 users, 3,000 keywords (third-party) |
Prices are from third-party sources (growthscribe.com, Capterra, bloggersideas.com) and are not confirmed by the vendor; sources disagree on trial length (7 vs 30 days). G2 lists entry price $49 per user per month.
Who should shortlist Moz Pro
A strong fit for
- Small businesses (about 58% of G2 reviewers)
- Teams wanting an accessible rank checker and link research.
A weak fit for
- Teams needing many seats: seat counts are 1 to 3 per third-party sources.
- Buyers needing verified SSO (not confirmed)
Moz Pro alternatives
SemrushMarketing teams that want keyword, audit, backlink and AI visibility tools in one login.
AhrefsSEO and link-building teams who value backlink and competitor data.
SE RankingSmall agencies that need white-label reports and many client projects (via Agency Pack)
MangoolsFreelancers and small sites that mainly need keyword research and rank tracking.
UbersuggestSmall businesses and solo marketers on a tight budget.
ClearscopeContent teams and agencies that want unlimited users on a flat monthly price.
Contract and buying terms
- Starting price
- $49/month monthly or $39/month annual (Starter, third-party sources)
- Pricing model
- Flat per plan.
- Free plan or trial
- Free trial.
What to test in a Moz Pro demo or trial
In a trial, check the numbers that decide fit. Confirm how many users each tier allows, since third-party sources say 1 to 3, and how many keywords you can track, listed as 50 to 3,000. Run your real keyword set through the rank tracker and compare results with your current tool. Test link research on two or three competitors, then export data to see whether reporting meets your needs. Ask how the trial length works, because sources disagree between 7 and 30 days.
Questions to ask Moz Pro before you sign
These are the points Moz Pro's public pages leave open. Get the answers in writing before procurement signs off.
- Which plan includes SAML SSO, and what does it cost for our seat count?
- Is SCIM provisioning included, or a paid add-on?
- Which plan includes audit logs, and how long are they kept?
- Where is our data stored, and can we choose the region?
- Can we sign your standard DPA without changes?
- Is there a monthly option, and what are the cancellation and renewal terms?
- What will the price be at renewal, and is the increase capped?
Things to know before a demo
- Seat counts are low (1 to 3) so team use hits caps early, per third-party sources.
- Older articles cite a $599 Premium plan that has been discontinued.
- Prices are third-party figures; verify at moz.com before buying.
Moz Pro FAQ
What is Moz Pro used for?
Small businesses that want a friendly rank checker and link research should compare the four tiers, which track 50 to 3,000 keywords. Seats are limited to 1 to 3, and G2 shows recently weaker reviews, so ask about product direction during the trial. It suits small businesses (about 58% of G2 reviewers).
Does Moz Pro support SSO?
SSO is not confirmed. Moz does not publish SAML or SCIM details, so ask the vendor before you buy if single sign-on is a requirement.
Who is Moz Pro best for?
It suits small businesses and teams that want an accessible rank checker and link research. About 58% of G2 reviewers are small businesses.
What are the main complaints about Moz Pro?
Reviewers cite limited autonomous or AI task features, and a G2 comparison summary notes a recent decline in reviews. Low seat counts are the other limit for team use.
Sources
Every fact on this page comes from Moz Pro's own pricing, product or documentation pages, G2 and company records, checked on October 24, 2026. Unknown values are left out instead of estimated.