SE Ranking review (2026): features, pros and cons, and what to check before you buy
All-in-one SEO platform with rank tracking, site audit, backlink and keyword research, and white-label reporting sold through an Agency Pack add-on.
Our take for buyers
SE Ranking is an SEO platform from a London-registered vendor with remote hubs in Kyiv, Wroclaw and Warsaw. It covers keyword research, rank tracking, site audits, backlinks and AI search visibility monitoring. It suits small agencies that need white-label reports across many client projects, and SMB teams wanting one tool at a mid-range price. The vendor also owns Planable and the separate SE Visible product, which is useful context for roadmap questions.
Enterprise controls are the weak spot. SSO, SCIM, audit logs, data residency and a DPA are not published for self-serve plans, and no security certifications are listed. G2 shows 4.7 out of 5 from 1,608 reviews, and Capterra shows 4.7 from 297. Reviewers call the backlink database smaller than rivals and treat competitor traffic estimates as directional.
Pros
- Keyword research, tracking, audits and reporting in one account.
- White-label reports are useful for agency clients.
- Responsive support with live chat.
Cons
- Backlink database smaller than some alternatives.
- White-label reporting costs extra via the Agency Pack.
- Competitor traffic estimates are only directional.
- Best for
- Small agencies that need white-label reports and many client projects (via Agency Pack)
- Starting price
- EUR 87.20/month billed annually (Core); EUR 109/month billed monthly
- G2 rating
- 4.7 (1,608 reviews)
What is SE Ranking?
All-in-one SEO platform with rank tracking, site audit, backlink and keyword research, and white-label reporting sold through an Agency Pack add-on. Small agencies get white-label reports and client seats, but only after paying for the Agency Pack add-on at EUR 59 per month on annual terms. SMB teams get tracking, audits and research in one account. Test backlink coverage against a rival, since reviewers find the index smaller. SE Ranking was founded in 2013 and is based in London, UK (legal address; team remote with hubs in Kyiv, Wroclaw, Warsaw).
Category: SEO Tools
SE Ranking key features
| Criterion | What we found |
|---|---|
| Keyword research database | Vendor states a 4.2B keyword database across 188 country databases. |
| Technical site audit | Audit page quota per plan: 250k pages/month Core, 2M Growth. |
| Backlink index and analysis | Vendor cites 1.9B backlink profiles; some agency reviewers find the index smaller than rivals. |
| Rank tracking | Daily tracking: 2k keywords Core, 5k Growth; extra keywords from EUR 20.80 (Core) or EUR 30.40 (Growth) |
| Content optimization and AI features | Content articles quota (25 Core, 50 Growth); AI search tracking add-on. |
| Competitor analysis | Competitor research module; reviewers treat traffic estimates as directional. |
| Reporting and white label | White-label, client seats and more projects only via Agency Pack add-on (+EUR 59/mo, annual only) |
| Project and credit limits | Core: 10 projects, 1 manager seat; Growth: 30 projects, 3 seats; Core history 6 months. |
| Pricing model and transparency | Flat plan price plus paid extra seats (from EUR 14.40), locations, keywords, articles. |
| Target company size | SMBs and small agencies. |
SE Ranking plans and pricing
| Plan | Price | Unit | Notes |
|---|---|---|---|
| Core | EUR 87.20/mo annual, EUR 109/mo monthly | plan | 10 projects, 1 manager seat, 2k keywords tracked daily, 250k audit pages/month, 6 months history |
| Growth | EUR 188/mo annual, EUR 235/mo monthly | plan | 30 projects, 3 manager seats, 5k keywords tracked daily, 2M audit pages/month, full history, guest links, page change monitoring, dedicated support |
| Enterprise | Custom | plan | Custom limits, flexible terms, full API |
Prices are shown in EUR on the vendor site and may display in other currencies by region; no USD price is published (third-party sites cite USD figures, not used). Annual saves 20%. 14-day trial without card (up to 10 projects, 750 tracked keywords). Add-ons: Agency Pack +EUR 59/mo (annual only), AI Search +EUR 63.20/mo annual, API +EUR 39/mo (annual only).
Who should shortlist SE Ranking
A strong fit for
- Small agencies that need white-label reports and many client projects (via Agency Pack)
- SMB marketing teams wanting one tool for tracking, audits and research at a mid-range price.
- Teams that want to monitor AI search visibility next to classic rankings.
A weak fit for
- Teams needing the largest backlink index (reviewers call it smaller than rivals)
- Buyers who need SSO or compliance paperwork on a self-serve plan (not published)
SE Ranking alternatives
SemrushMarketing teams that want keyword, audit, backlink and AI visibility tools in one login.
AhrefsSEO and link-building teams who value backlink and competitor data.
MangoolsFreelancers and small sites that mainly need keyword research and rank tracking.
UbersuggestSmall businesses and solo marketers on a tight budget.
SerpstatSmall businesses and freelancers who want an all-in-one SEO suite at a low monthly price.
Moz ProSmall businesses (about 58% of G2 reviewers)
Contract and buying terms
- Contract
- Monthly plan available; cancel anytime effective end of term; no refund of paid or unused funds except poor service.
- Implementation
- Free assisted migration for annual subscribers.
- Support
- Live chat 24/5 per vendor blog; dedicated customer support on Growth.
- Starting price
- EUR 87.20/month billed annually (Core); EUR 109/month billed monthly.
- Pricing model
- Per plan, with paid extra manager seats.
- Free plan or trial
- Free trial.
What to test in a SE Ranking demo or trial
Run your own keyword set through rank tracking and compare against a tool you already trust. Check the backlink data for a few known domains, because the index is a named complaint. Run a site audit within the 250k page Core quota. Build a white-label client report and note that it needs the Agency Pack. The 14-day trial covers up to 10 projects and 750 keywords without a card. Remember only one login session is active per account, so test how your team shares access through guest links or paid manager seats.
Questions to ask SE Ranking before you sign
These are the points SE Ranking's public pages leave open. Get the answers in writing before procurement signs off.
- Which plan includes SAML SSO, and what does it cost for our seat count?
- Is SCIM provisioning included, or a paid add-on?
- Which plan includes audit logs, and how long are they kept?
- Where is our data stored, and can we choose the region?
- Can we sign your standard DPA without changes?
- What will the price be at renewal, and is the increase capped?
Things to know before a demo
- Only one active login session per account; extra manager seats cost from EUR 14.40 or use view-only guest links.
- Annual plans are non-refundable under the terms except for poor service or promotions; Terms describe renewal as customer-confirmed rather than automatic.
- Annual subscribers get free assisted migration from another tool.
- Agency Pack and API add-ons are annual billing only.
- Vendor-reported G2 numbers: 4.7 average from 1,608 reviews (Oct 2026 vendor blog); G2 comparison pages show 4.8.
SE Ranking FAQ
What is SE Ranking used for?
Small agencies get white-label reports and client seats, but only after paying for the Agency Pack add-on at EUR 59 per month on annual terms. SMB teams get tracking, audits and research in one account. Test backlink coverage against a rival, since reviewers find the index smaller. It suits small agencies that need white-label reports and many client projects (via Agency Pack).
Does SE Ranking support SSO?
SSO is not published for self-serve plans. Enterprise has custom terms, so ask sales what it includes.
Who is SE Ranking best for?
Small agencies needing white-label reports and many client projects, and SMB marketing teams wanting tracking, audits and research in one tool.
Can I cancel SE Ranking anytime?
Cancellation is possible anytime but takes effect at the end of the current term. Paid or unused funds are not refunded except for poor service.
Vendor profile
- Founded
- 2013.
- Headquarters
- London, UK (legal address; team remote with hubs in Kyiv, Wroclaw, Warsaw)
- Employees
- 150+.
Sources
Every fact on this page comes from SE Ranking's own pricing, product or documentation pages, G2 and company records, checked on October 24, 2026. Unknown values are left out instead of estimated.