Serpstat review (2026): features, pros and cons, and what to check before you buy
All-in-one SEO suite with keyword research, rank tracking, site audit and API access, sold in four tiers from $50 per month.
Our take for buyers
Serpstat is an all-in-one SEO suite that suits solo SEOs, small businesses and agencies, with G2 showing 4.6 from 463 reviews and a strong support rating. It bundles keyword research and clustering, rank tracking, site audits, a competitor analysis module and AI Visibility checks. Treat it as a tool you can shortlist on features, but one you must question on security.
Serpstat publishes nothing about SSO, SCIM, audit logs, data residency or a DPA. Buyers who need published SSO or compliance documentation are better served elsewhere, or should get written answers before a pilot. Plans cap at 30 seats, so large teams outgrow it. Ask for answers in writing before a pilot.
Pros
- Strong support rating on G2.
- Wide feature set for the price.
Cons
- Fewer recent G2 reviews than larger rivals.
- Best for
- Small businesses and freelancers who want an all-in-one SEO suite at a low monthly price.
- Starting price
- $50/month (Individual)
- G2 rating
- 4.6 (463 reviews)
What is Serpstat?
All-in-one SEO suite with keyword research, rank tracking, site audit and API access, sold in four tiers from $50 per month. Freelancers and small businesses can cover keyword research, rank tracking and audits from $50 a month, while agencies should check the Agency plan for white label reports and API quota. Seats cap at 30 on one plan, and no SSO documentation is published.
Category: SEO Tools
Serpstat key features
| Criterion | What we found |
|---|---|
| Keyword research database | Keyword research and keyword clustering tools. |
| Technical site audit | Site audit with 30,000 to 1,500,000 pages per plan. |
| Rank tracking | Position checks: 10,000 to 500,000 per month by plan. |
| Content optimization and AI features | AI Visibility checks, 1,500/month on Team and up. |
| Competitor analysis | Competitor analysis module listed on homepage. |
| Reporting and white label | White label reports on Agency plan only. |
| Project and credit limits | 5 projects on Individual, unlimited from Team; users 1/3/6/30. |
| Pricing model and transparency | Tiered plans bundling seats, checks and audit pages; annual discount up to 27%. |
| Target company size | Solo SEOs to agencies (G2: 80.3% of reviews from small business) |
Serpstat plans and pricing
| Plan | Price | Unit | Notes |
|---|---|---|---|
| Individual | $50/month | 1 user | 5 projects, 10,000 position checks/month, 30,000 audit pages, no API |
| Team | $100/month | 3 users | Unlimited projects, 50,000 position checks, 150,000 audit pages, API |
| Team x2 | $169/month | 6 users | 100,000 position checks, 300,000 audit pages |
| Agency | $410/month | 30 users | 500,000 position checks, 1,500,000 audit pages/month, white label reports, no free trial |
Page shows annual savings in dollars per plan (228, 348, 484, 1,068 per year) and a headline of up to 27%; annual prices themselves not listed. AI Visibility: 1,500 checks/month on Team and up, extra $20 per 1,000 (min $40 top-up).
Who should shortlist Serpstat
A strong fit for
- Small businesses and freelancers who want an all-in-one SEO suite at a low monthly price.
- Agencies that need white-label reports and a large API quota on the Agency plan.
A weak fit for
- Teams needing more than 30 seats on one plan.
- Buyers who want published SSO or compliance documentation.
Serpstat alternatives
SemrushMarketing teams that want keyword, audit, backlink and AI visibility tools in one login.
AhrefsSEO and link-building teams who value backlink and competitor data.
SE RankingSmall agencies that need white-label reports and many client projects (via Agency Pack)
MangoolsFreelancers and small sites that mainly need keyword research and rank tracking.
UbersuggestSmall businesses and solo marketers on a tight budget.
ClearscopeContent teams and agencies that want unlimited users on a flat monthly price.
Contract and buying terms
- Contract
- Monthly plans available; trial 7 days with auto-renewal.
- Starting price
- $50/month (Individual)
- Pricing model
- Per plan (seat bundles)
- Free plan or trial
- Free trial.
What to test in a Serpstat demo or trial
Run the 7-day trial against your real project count and keyword volume, because the plans differ mainly in limits: 5 projects and no API on Individual, unlimited projects and API from Team. Check how fast the 10,000 or 50,000 monthly position checks are consumed by your tracked keywords. Test keyword clustering and the AI Visibility checks, which are included at 1,500 per month from Team up. G2 reviewers note fewer recent reviews than larger rivals, so ask for a current reference. The trial needs a $1 card verification that is refunded.
Questions to ask Serpstat before you sign
These are the points Serpstat's public pages leave open. Get the answers in writing before procurement signs off.
- Which plan includes SAML SSO, and what does it cost for our seat count?
- Is SCIM provisioning included, or a paid add-on?
- Which plan includes audit logs, and how long are they kept?
- Where is our data stored, and can we choose the region?
- Can we sign your standard DPA without changes?
- What will the price be at renewal, and is the increase capped?
Things to know before a demo
- Seats are bundled in plans (1, 3, 6, 30), no per-seat add-on price is published.
- API credits are only included from the Team plan up.
- Agency plan is the only one with white label reports and has no free trial.
- Trial is 7 days and needs a $1 card verification that is refunded.
- Individual plan caps projects at 5.
Serpstat FAQ
What is Serpstat used for?
Freelancers and small businesses can cover keyword research, rank tracking and audits from $50 a month, while agencies should check the Agency plan for white label reports and API quota. Seats cap at 30 on one plan, and no SSO documentation is published. It suits small businesses and freelancers who want an all-in-one SEO suite at a low monthly price.
Does Serpstat publish SSO or compliance documentation?
No. Serpstat does not publish SSO, SCIM, audit logs, data residency or a DPA, and it lists no security certifications. Request these in writing if they matter to your review.
Who is Serpstat best for?
Small businesses and freelancers who want an all-in-one SEO suite at a low monthly price, and agencies that need white-label reports and a large API quota on the Agency plan.
What should I watch for in the Serpstat trial?
The trial lasts 7 days and auto-renews unless you cancel, and it needs a $1 card verification that is refunded. The Agency plan has no free trial at all.
Sources
Every fact on this page comes from Serpstat's own pricing, product or documentation pages, G2 and company records, checked on October 24, 2026. Unknown values are left out instead of estimated.