Sigma review (2026): features, pros and cons, and what to check before you buy
Spreadsheet-style cloud analytics tool on top of data warehouses, sold by quote.
Our take for buyers
Sigma is a spreadsheet-style analytics tool on top of cloud data warehouses, aimed at analysts and finance teams who already think in spreadsheets. It was founded in 2014 and is based in San Francisco. G2 shows 4.4 from 556 reviews, with support quality around 9.1 and ease of setup around 9.0. It is sold by quote, with a 7-day free trial for evaluation.
Customization scores 7.7 on G2, and reviews suggest mid-market users may need extra training. AI text generation scores 6.4 on G2, so do not shortlist Sigma for that. The vendor reports ARR of about $200M, up from about $100M a year earlier. Get support tiers and security documentation in writing during the sales cycle.
Pros
- Quality of support about 9.1 on G2.
- Ease of setup about 9.0 on G2.
Cons
- Customization scored 7.7 on G2.
- May need extra training for mid-market users.
- Best for
- Analysts and finance teams comfortable with spreadsheets over a cloud warehouse.
- Starting price
- Contact sales
- G2 rating
- 4.4 (556 reviews)
What is Sigma?
Spreadsheet-style cloud analytics tool on top of data warehouses, sold by quote. Analysts and finance staff who think in spreadsheets can work directly on the cloud warehouse without exporting data. Sold by quote to mid-market and enterprise buyers. G2 reviewers praise support and setup, but customization scores lower, so test your trickiest report in the trial. Sigma was founded in 2014 and is based in San Francisco, US.
Category: Business Intelligence Software
Sigma key features
| Criterion | What we found |
|---|---|
| Pricing model | Quote based; Capterra lists $300/mo entry. |
| Target company size | Mid-market and enterprise per Vendr deal sizes. |
| Self-service analytics | Spreadsheet-like interface. |
| AI and natural language queries | AI text generation G2 score 6.4. |
Sigma plans and pricing
Sigma does not publish a price list; pricing is quoted on request.
Vendr buyer data: median about $57,000 to $61,000/yr, range about $17,500 to $132,507, roughly 93 to 117 purchases depending on snapshot (vendr.com/marketplace/sigma, checked 2026-10-24). Capterra lists a $300/month entry plan; third party. 7-day free trial per Sigma help center.
Who should shortlist Sigma
A strong fit for
- Analysts and finance teams comfortable with spreadsheets over a cloud warehouse.
A weak fit for
- Buyers wanting published pricing.
- Teams wanting strong AI text generation (G2 score 6.4)
Sigma alternatives
Microsoft Power BIMicrosoft 365 and Azure shops.
TableauAnalyst-led teams doing deep visual exploration.
LookerData teams that want a central semantic layer (LookML)
Looker StudioMarketers reporting from Google Analytics 4 and Search Console.
Qlik SenseMid-size and large teams that want many users on one fixed annual fee (Standard onward adds users at no cost)
DataboxSmall teams and agencies that want KPI dashboards from SaaS data sources without a data team.
Security, admin and compliance
Sigma links a public DPA and a subprocessor list through its public trust links. SSO, SCIM, audit logs and data residency are not published on the vendor's pages, so ask for each in writing and for the security certifications Sigma holds. Contracts are by annual quote. Support is a help desk and community, with plan tiers not published. Pricing is not public, so negotiate renewal caps up front.
- Public DPA
- Yes, a public DPA link exists on sigmacomputing.com (contact page links; not opened)
Contract and buying terms
- Contract
- Quote based; 7-day trial.
- Support
- Help desk and community; plan tiers not confirmed by the vendor.
- Starting price
- Contact sales.
- Pricing model
- Custom quote.
- Free plan or trial
- Free trial.
What to test in a Sigma demo or trial
Use the 7-day trial, which needs no credit card, on a real warehouse table and a real finance or ops workbook. Test whether your analysts can build and share a spreadsheet-style analysis without training, since reviews flag training needs for mid-market users. Check customization limits against your must-have dashboards, given the 7.7 G2 score. Try the AI features directly, as the G2 score is 6.4. Ask what support tier you get, because plan tiers are not published.
Questions to ask Sigma before you sign
These are the points Sigma's public pages leave open. Get the answers in writing before procurement signs off.
- Which plan includes SAML SSO, and what does it cost for our seat count?
- Is SCIM provisioning included, or a paid add-on?
- Which plan includes audit logs, and how long are they kept?
- Where is our data stored, and can we choose the region?
- What will the price be at renewal, and is the increase capped?
Things to know before a demo
- ARR reached about $200M, up from about $100M a year earlier (May 2026)
- 7-day free trial, no credit card.
- Public trust links include a DPA and subprocessor list.
- Vendr median buyer pays roughly $57k to $61k a year.
Sigma FAQ
What is Sigma used for?
Analysts and finance staff who think in spreadsheets can work directly on the cloud warehouse without exporting data. Sold by quote to mid-market and enterprise buyers. G2 reviewers praise support and setup, but customization scores lower, so test your trickiest report in the trial. It suits analysts and finance teams comfortable with spreadsheets over a cloud warehouse.
Does Sigma publish a DPA?
Yes. Sigma's public trust links include a DPA and a subprocessor list.
Who is Sigma best for?
Analysts and finance teams comfortable with spreadsheets over a cloud warehouse. It is not a fit for buyers wanting published pricing or strong AI text generation.
Does Sigma support SSO?
SSO is not published on the vendor's pages. Ask Sigma which plans include SSO and SCIM.
Vendor profile
- Founded
- 2014.
- Headquarters
- San Francisco, US.
- Funding or owner
- Series E $80M in May 2026 at $3B valuation; ARR about $200M (SiliconANGLE)
Sources
Every fact on this page comes from Sigma's own pricing, product or documentation pages, G2 and company records, checked on October 24, 2026. Unknown values are left out instead of estimated.