Brevo review (2026): features, pros and cons, and what to check before you buy
Email, SMS and CRM platform (formerly Sendinblue) with Free, Starter, Standard, Professional and Enterprise plans.
Our take for buyers
Brevo is an email, SMS and CRM platform, formerly known as Sendinblue, with five tiers: Free, Starter, Standard, Professional and Enterprise. G2 shows 4.5 from 2,675 reviews, which makes it a widely reviewed option. Public information on its best-fit buyer, strengths and weaknesses is thin, so this page cannot tell you who should or should not shortlist it with confidence.
What we can say is how to approach the evaluation. Pricing is based on send volume, and the Free and Enterprise tiers bracket the range, with Enterprise by quote. Security, admin and contract details are not confirmed here, so treat all of them as questions for the vendor. Start from your own channel mix across email, SMS and CRM and test against that.
- Best for
- Starting price
- Free (price of paid plans not confirmed by the vendor)
- G2 rating
- 4.5 (2,675 reviews)
What is Brevo?
Email, SMS and CRM platform (formerly Sendinblue) with Free, Starter, Standard, Professional and Enterprise plans. Formerly Sendinblue, this suits buyers who want to begin on the free plan and later add SMS or CRM features as needs grow. Plans step from Starter through Standard and Professional to Enterprise. In a trial, check how contact and send limits change between tiers.
Category: Email Marketing Software, Marketing Automation Software
Brevo plans and pricing
| Plan | Price | Unit | Notes |
|---|---|---|---|
| Free | |||
| Starter | |||
| Standard | |||
| Professional | |||
| Enterprise | quote |
Who should shortlist Brevo
Brevo alternatives
MailchimpSmall lists that start free and grow into paid tiers.
MailerLiteSmall teams and solo senders on a budget (free up to 250 subscribers, paid from $12/month)
ActiveCampaignSmall and mid-size teams that want automation plus a light CRM.
KlaviyoEcommerce brands that want email and SMS driven by store data (vendor positioning)
GetResponseSmall teams that want email plus automation and landing pages in one plan.
Campaign MonitorSmall marketing teams and business owners who run their own email.
Contract and buying terms
- Starting price
- Free (price of paid plans not confirmed by the vendor)
- Pricing model
- Per send volume.
- Free plan or trial
- Free plan.
What to test in a Brevo demo or trial
Because we do not hold confirmed feature detail, build your own test plan. Start on the Free plan, import a sample of your contacts and send a real campaign. Test the channels you need, such as email, SMS and CRM, and check which tier gates the automation, segmentation and reporting you rely on. Measure whether delivery and send limits match your monthly volume. Ask the vendor which tier holds each feature on your list before you pay.
Questions to ask Brevo before you sign
These are the points Brevo's public pages leave open. Get the answers in writing before procurement signs off.
- Which plan includes SAML SSO, and what does it cost for our seat count?
- Is SCIM provisioning included, or a paid add-on?
- Which plan includes audit logs, and how long are they kept?
- Where is our data stored, and can we choose the region?
- Can we sign your standard DPA without changes?
- Is there a monthly option, and what are the cancellation and renewal terms?
- What will the price be at renewal, and is the increase capped?
Things to know before a demo
- Five tiers: Free, Starter, Standard, Professional, Enterprise.
Head-to-head comparisons
Brevo FAQ
What is Brevo used for?
Formerly Sendinblue, this suits buyers who want to begin on the free plan and later add SMS or CRM features as needs grow. Plans step from Starter through Standard and Professional to Enterprise. In a trial, check how contact and send limits change between tiers.
Is Brevo the same as Sendinblue?
Brevo is the current name; it was formerly Sendinblue. It sells email, SMS and CRM tools.
Which Brevo plans exist?
Free, Starter, Standard, Professional and Enterprise. Enterprise is sold by quote.
Sources
Every fact on this page comes from Brevo's own pricing, product or documentation pages, G2 and company records, checked on October 24, 2026. Unknown values are left out instead of estimated.