MailerLite review (2026): features, pros and cons, and what to check before you buy
Low-cost email marketing tool with a 250-subscriber free plan and seat limits that rise with the plan.
Our take for buyers
MailerLite is a small-team email tool founded in 2010 and legally based in Vilnius, Lithuania. Shortlist it for newsletters, digital product sales and paid subscriptions through Stripe, with 150+ integrations including Shopify, WooCommerce, WordPress, Canva and Zapier. A visual automation builder and a drag-and-drop editor with 70+ content blocks are included. The free plan lets you try the product before any commitment.
G2 shows 4.6 from 1,111 reviews. Governance is thin: no SSO is mentioned on the pricing page, and a dedicated IP is Enterprise only. The features page makes no explicit deliverability claims, so test inbox placement yourself. Support also scales by plan, from a knowledge base on Free to 24/7 live chat on Power.
- Best for
- Small teams and solo senders on a budget (free up to 250 subscribers, paid from $12/month)
- Starting price
- $0 (Free, up to 250 subscribers); paid from $12/month (Comfort)
- G2 rating
- 4.6 (1,111 reviews)
What is MailerLite?
Low-cost email marketing tool with a 250-subscriber free plan and seat limits that rise with the plan. A budget pick for solo senders, newsletter writers and sellers of digital products through Stripe. Free covers 250 subscribers and paid starts at $12 monthly. Automation counts are capped by plan, three on Free, so check your planned flows. Dedicated IPs and SSO sit at higher tiers. MailerLite was founded in 2010 and is based in Vilnius, Lithuania (legal base; remote-first company).
Category: Email Marketing Software
MailerLite key features
| Criterion | What we found |
|---|---|
| Automation workflows | Visual builder; 3 active automations on Free, 50 on Comfort, unlimited on Power. |
| Segmentation and personalization | Segmentation plus dynamic content blocks and Smart Sending timing. |
| Deliverability | No explicit deliverability claims on the features page; dedicated IP and deliverability support are Enterprise add-ons. |
| Email editor and templates | Drag-and-drop builder with 70+ content blocks; HTML editors on Free. |
| Ecommerce and CRM integrations | Shopify, WooCommerce, Stripe; digital products and paid newsletters. |
| Analytics and A/B testing | A/B testing on all plans including Free (send time, sender name, subject); ecommerce revenue reports. |
| Pricing model and real cost | Tiered by active subscribers; plan sets feature and seat limits. |
| Target company size | Small teams, free plan to Enterprise at 200K+ subscribers. |
MailerLite plans and pricing
| Plan | Price | Unit | Notes |
|---|---|---|---|
| Free | $0 | up to 250 active subscribers | 2,500 emails/mo, 2 seats, 3 automations, knowledge base support only |
| Comfort | from $12/month | tiered by active subscribers | 3 seats, 50 automations, email support, per FAQ on pricing page |
| Power | from $25/month | tiered by active subscribers | unlimited seats, unlimited automations, 24/7 live chat |
| Enterprise | Custom | 200K+ subscribers | dedicated success manager, dedicated IP as add-on |
Yearly billing saves 10%. 30% nonprofit discount, not stackable with other discounts. 14-day premium trial without card. Comfort and Power amounts come from the pricing FAQ; the plan cards do not show them.
Who should shortlist MailerLite
A strong fit for
- Small teams and solo senders on a budget (free up to 250 subscribers, paid from $12/month)
- Newsletter and digital product or paid-subscription sellers via Stripe.
A weak fit for
- Teams that need SAML SSO: no SSO is mentioned on the pricing page.
- Organisations needing a dedicated IP below the Enterprise tier.
MailerLite alternatives
MailchimpSmall lists that start free and grow into paid tiers.
BrevoEmail, SMS and CRM platform (formerly Sendinblue) with Free, Starter, Standard, Professional and Enterprise plans.
GetResponseSmall teams that want email plus automation and landing pages in one plan.
MoosendSmall teams wanting email automation at low cost.
DripEcommerce-focused email and automation platform.
ActiveCampaignSmall and mid-size teams that want automation plus a light CRM.
Security, admin and compliance
Not published on the pricing page: SSO, SCIM, audit logs, data residency and a DPA. A dedicated IP, account audits, onboarding and deliverability support are Enterprise add-ons with no published price. Seats are plan-gated (2, 3, then unlimited), so shared team access needs Power. Billing can be monthly or annual, with 10% off yearly. Ask for the DPA, the subprocessor list, and whether any admin controls such as SSO exist at Enterprise.
- SAML SSO
- Not mentioned on pricing page.
Contract and buying terms
- Contract
- Monthly billing available; 14-day trial, no card.
- Implementation
- Onboarding consultation and training are Enterprise add-ons.
- Support
- Free: knowledge base; Comfort: email; Power: 24/7 live chat and email; Enterprise: priority and dedicated success manager.
- Starting price
- $0 (Free, up to 250 subscribers); paid from $12/month (Comfort)
- Pricing model
- Per active subscriber (tiered)
- Free plan or trial
- Free plan, Free trial.
What to test in a MailerLite demo or trial
Test deliverability yourself with a seed list on your sending domain, because the features page makes no explicit deliverability claims. Build one automation and check the caps: 3 active on Free, 50 on Comfort, unlimited on Power. Try segmentation with dynamic content and Smart Sending timing, and set up an A/B test, which every plan includes. If you sell, test the Stripe paid newsletter flow. Use the 14-day premium trial, which needs no card.
Questions to ask MailerLite before you sign
These are the points MailerLite's public pages leave open. Get the answers in writing before procurement signs off.
- Is SCIM provisioning included, or a paid add-on?
- Which plan includes audit logs, and how long are they kept?
- Where is our data stored, and can we choose the region?
- Can we sign your standard DPA without changes?
- What will the price be at renewal, and is the increase capped?
Things to know before a demo
- Free plan locks campaigns and automations once active subscribers exceed 250.
- Seats are plan-gated: Free 2, Comfort 3, Power unlimited.
- A/B testing is included even on the free plan.
- Only one discount applies at a time (annual 10% or nonprofit 30%, not both).
- Comfort and Power price amounts are not in the plan cards; they appear in the FAQ.
MailerLite FAQ
What is MailerLite used for?
A budget pick for solo senders, newsletter writers and sellers of digital products through Stripe. Free covers 250 subscribers and paid starts at $12 monthly. Automation counts are capped by plan, three on Free, so check your planned flows. Dedicated IPs and SSO sit at higher tiers. It suits small teams and solo senders on a budget (free up to 250 subscribers, paid from $12/month).
Does MailerLite support SSO?
No SSO is mentioned on the pricing page. Ask the vendor whether any SSO option exists at Enterprise.
Can I get a dedicated IP with MailerLite?
A dedicated IP is an Enterprise add-on, and its price is not published. Plans below Enterprise do not include one.
Who is MailerLite best for?
Small teams and solo senders on a budget, and sellers of newsletters, digital products or paid subscriptions through Stripe.
Vendor profile
- Founded
- 2010.
- Headquarters
- Vilnius, Lithuania (legal base; remote-first company)
- Employees
- About 165 (vendor about page)
Sources
Every fact on this page comes from MailerLite's own pricing, product or documentation pages, G2 and company records, checked on October 24, 2026. Unknown values are left out instead of estimated.