Drip review (2026): features, pros and cons, and what to check before you buy
Ecommerce-focused email and automation platform.
Our take for buyers
Built for online stores that want automated email, Drip is cited by a third-party blog at $39 monthly for up to 2,500 contacts. That figure is not from the vendor, so ask Drip for current plans and compare store integrations during a trial.
- Best for
- Starting price
- From $39/month (up to 2,500 contacts), per Drip blog
- G2 rating
- 4.4 (473 reviews)
What is Drip?
Ecommerce-focused email and automation platform. Built for online stores that want automated email, Drip is cited by a third-party blog at $39 monthly for up to 2,500 contacts. That figure is not from the vendor, so ask Drip for current plans and compare store integrations during a trial.
Category: Email Marketing Software
Drip plans and pricing
Drip does not publish a price list; pricing is quoted on request.
Who should shortlist Drip
Drip alternatives
ActiveCampaignSmall and mid-size teams that want automation plus a light CRM.
BrevoEmail, SMS and CRM platform (formerly Sendinblue) with Free, Starter, Standard, Professional and Enterprise plans.
Campaign MonitorSmall marketing teams and business owners who run their own email.
Constant ContactSmall businesses that want a single vendor for email, SMS and basic campaigns (vendor positioning, not confirmed by the vendor here)
GetResponseSmall teams that want email plus automation and landing pages in one plan.
HubSpot Marketing HubTeams already on HubSpot CRM that want marketing, forms and reporting in one system.
Contract and buying terms
- Starting price
- From $39/month (up to 2,500 contacts), per Drip blog.
- Pricing model
- Not published.
- Free plan or trial
- No.
Questions to ask Drip before you sign
These are the points Drip's public pages leave open. Get the answers in writing before procurement signs off.
- Which plan includes SAML SSO, and what does it cost for our seat count?
- Is SCIM provisioning included, or a paid add-on?
- Which plan includes audit logs, and how long are they kept?
- Where is our data stored, and can we choose the region?
- Can we sign your standard DPA without changes?
- Is there a monthly option, and what are the cancellation and renewal terms?
- What will the price be at renewal, and is the increase capped?
Drip FAQ
What is Drip used for?
Built for online stores that want automated email, Drip is cited by a third-party blog at $39 monthly for up to 2,500 contacts. That figure is not from the vendor, so ask Drip for current plans and compare store integrations during a trial.
Sources
Every fact on this page comes from Drip's own pricing, product or documentation pages, G2 and company records, checked on October 24, 2026. Unknown values are left out instead of estimated.