Framer review (2026): features, pros and cons, and what to check before you buy
Design-led website builder with a CMS, per-editor seat pricing and enterprise SSO.
Our take for buyers
Framer is a design-led website builder founded in 2014, with a CMS, per-editor seats and enterprise SSO. Shortlist it for designers and marketing teams building polished marketing sites. It is a weak fit for large content sites, because Pro caps the CMS at 2,500 items and 150 pages, and for complex ecommerce. Extra editors cost $20 a month, so seat costs stay low for small teams.
G2 shows 4.5 from 141 reviews. Reviewers praise ease of use and responsive support, while the one complaint is fewer features than broader suites in G2 comparisons. Pro offers staging and branching. Hosting runs on AWS CloudFront across 200+ edge locations, and the editor is a design canvas. Framer also lists SOC 2 Type 2 and ISO 27001, available to Enterprise customers on request.
Pros
- Easy to use.
- Responsive support.
Cons
- Fewer features than broader suites in G2 comparisons.
- Best for
- Designers and marketing teams building polished marketing sites.
- Starting price
- Free; Basic $10/month
- G2 rating
- 4.5 (141 reviews)
What is Framer?
Design-led website builder with a CMS, per-editor seat pricing and enterprise SSO. Marketing teams that want polished pages from a design canvas will like how quickly editors pick it up. Extra editors cost $10 to $20 each. The Pro plan limits CMS to 2,500 items and 150 pages, so content-heavy publishers should count their pages first. Ecommerce is not a strength. Framer was founded in 2014.
Category: Website Builders
Framer key features
| Criterion | What we found |
|---|---|
| Editor and template quality | Design-canvas editor; G2 reviewers praise ease of use. |
| Customization and code access | Staging and branching on Pro. |
| Hosting, uptime and speed | AWS CloudFront, 200+ edge locations. |
| Pricing model | Plan per site plus paid extra editors. |
| Target company size | Startups to enterprise marketing teams. |
Framer plans and pricing
| Plan | Price | Unit | Notes |
|---|---|---|---|
| Free | $0 | per site | 1 GB bandwidth |
| Basic | $10/mo | per site | 50 GB bandwidth, 2 CMS collections, 1,000 items, 30 pages |
| Pro | $30/mo | per site | 100 GB, 10 collections, 2,500 items, 150 pages, 10 seats, staging |
| Enterprise | Custom | SSO, SCIM, unlimited seats |
Yearly-toggle prices are not listed separately; figures are as displayed. Overage $40 per 100 GB bandwidth on Pro.
Who should shortlist Framer
A strong fit for
- Designers and marketing teams building polished marketing sites.
- Teams where extra editors are cheap ($10 to $20 each)
A weak fit for
- Large content sites (Pro caps CMS at 2,500 items and 150 pages)
- Complex ecommerce.
Framer alternatives
WebflowDesign-led marketing sites that need custom layouts and a CMS.
Wix eCommerceSmall shops and service businesses that want site and store in one editor.
Squarespace CommerceBrands and creators that prioritize templates and design.
DudaAgencies managing many client sites with unlimited client accounts.
WordPress.comContent sites and blogs that want the WordPress ecosystem without managing hosting.
BigCommerceGrowing stores wanting B2B tools and open APIs on a hosted platform.
Security, admin and compliance
SSO (SAML, OIDC) and SCIM are Enterprise only. Framer publishes a DPA at framer.com/legal/dpa. It holds SOC 2 Type 2 (Security, Availability) and ISO 27001, but the report and certificate are available only to Enterprise customers on request. Hosting is on AWS in the US with infrastructure in Europe and Asia-Pacific, and no customer region choice is stated. Audit logs are not published. Enterprise bills annually and includes dedicated support per the FAQ.
- SAML SSO
- Enterprise only (SAML, OIDC)
- SCIM provisioning
- Enterprise only.
- Data residency
- AWS US primary plus Europe and APAC infrastructure; no customer choice stated.
- Public DPA
- Yes, DPA published at framer.com/legal/dpa.
- Certifications
- SOC 2 Type 2 (Security, Availability), ISO 27001.
Contract and buying terms
- Contract
- Enterprise annual billing.
- Support
- Dedicated support on Enterprise per FAQ.
- Starting price
- Free; Basic $10/month.
- Pricing model
- Per site plan plus per-editor seats.
- Free plan or trial
- Free plan.
What to test in a Framer demo or trial
Have a designer and a marketer build a real page together. Test the design canvas, the CMS against your content volume (Basic 1,000 items, Pro 2,500) and staging and branching on Pro. Check bandwidth against the 50 GB and 100 GB limits, and price the add-ons you need: localization, A/B testing and advanced hosting. Because the pricing page and FAQ disagree on Free plan CMS limits, verify limits in the editor. Compare feature depth with broader suites if you need more.
Questions to ask Framer before you sign
These are the points Framer's public pages leave open. Get the answers in writing before procurement signs off.
- Which plan includes audit logs, and how long are they kept?
- What will the price be at renewal, and is the increase capped?
Things to know before a demo
- SOC 2 report and ISO certificate only for Enterprise customers on request.
- SSO (SAML, OIDC) and SCIM are Enterprise only.
- Extra editors cost $20/mo, content editors $10/mo, viewers free.
- Add-ons: localization $20 per locale, A/B testing $50 per 500K events, advanced hosting $200.
- Hosted on AWS in the US with infrastructure in Europe and Asia-Pacific; no customer region choice stated.
- Pricing page and FAQ disagree on Free plan CMS limits.
Framer FAQ
What is Framer used for?
Marketing teams that want polished pages from a design canvas will like how quickly editors pick it up. Extra editors cost $10 to $20 each. The Pro plan limits CMS to 2,500 items and 150 pages, so content-heavy publishers should count their pages first. Ecommerce is not a strength. It suits designers and marketing teams building polished marketing sites.
Does Framer support SAML SSO?
Yes, SAML and OIDC are available, but only on Enterprise. SCIM is also Enterprise only.
Is Framer SOC 2 certified?
Framer holds SOC 2 Type 2 for Security and Availability, plus ISO 27001. The report and certificate are available only to Enterprise customers on request.
Does Framer publish a DPA?
Yes, a DPA is published at framer.com/legal/dpa.
Vendor profile
- Founded
- 2014.
- Funding or owner
- $100M Series D, Aug 2025, $2B valuation (Meritech, Atomico)
Sources
Every fact on this page comes from Framer's own pricing, product or documentation pages, G2 and company records, checked on October 24, 2026. Unknown values are left out instead of estimated.