Keap review (2026): features, pros and cons, and what to check before you buy
CRM and marketing automation for small service businesses (formerly Infusionsoft), sold as a single base plan.
Our take for buyers
Keap is a CRM and marketing automation tool for small service businesses, formerly Infusionsoft. It was acquired by Thryv for $80 million in cash, closed on October 31, 2024, and is still sold as Keap. Competitors speculate about price rises, but none have been announced. It suits teams of 2 to about 10 users who want CRM, automation and invoicing together.
G2 shows 3.9 from only 14 reviews, so the review base is thin. Reviewers praise strong automation. Larger teams and buyers who want self-serve onboarding are a weaker fit, since an implementation package is required and every user beyond 2 costs extra. Ask for a written quote that lists the implementation package price.
Pros
- Strong automation.
- Economical CRM and marketing in one tool.
- Best for
- Small service businesses wanting CRM, automation and invoicing in one tool.
- Starting price
- $299/month billed monthly or $2,988/year billed annually
- G2 rating
- 3.9 (14 reviews)
What is Keap?
CRM and marketing automation for small service businesses (formerly Infusionsoft), sold as a single base plan. Keap, formerly Infusionsoft, combines CRM and marketing automation for small service businesses and includes invoicing. It is sold as a single base plan with extra charges for each user beyond 2, and it requires an implementation package. Keap was founded in 2001 and is based in Chandler, US.
Category: Marketing Automation Software
Keap key features
| Criterion | What we found |
|---|---|
| CRM integration | Built-in CRM. |
| Email and multichannel campaigns | Text marketing (US only) with tiers from included Tier 1 up to $279/mo for 25,000 messages. |
| Pricing model | Base plan plus users and contact tiers. |
| Target company size | Small businesses. |
Keap plans and pricing
| Plan | Price | Unit | Notes |
|---|---|---|---|
| Base plan | $299/mo monthly or $2,988/yr | includes 2 user licences | contact count tiered, prices not on page |
Additional users $39/mo each. Contact add-on tiers not published. Text marketing Tier 1 included; higher tiers $24 to $279/mo. Keap implementation package required, price not listed. Annual contract carries a $299 early termination fee.
Who should shortlist Keap
A strong fit for
- Small service businesses wanting CRM, automation and invoicing in one tool.
- Teams of 2 to about 10 users.
A weak fit for
- Larger teams: every user beyond 2 costs extra.
- Buyers wanting self-serve onboarding: an implementation package is required.
Keap alternatives
ActiveCampaignSmall and mid-size teams that want automation plus a light CRM.
HubSpot Marketing HubTeams already on HubSpot CRM that want marketing, forms and reporting in one system.
MailchimpSmall lists that start free and grow into paid tiers.
Zoho Marketing AutomationTeams already on Zoho CRM.
BrevoEmail, SMS and CRM platform (formerly Sendinblue) with Free, Starter, Standard, Professional and Enterprise plans.
GetResponseSmall teams that want email plus automation and landing pages in one plan.
Contract and buying terms
- Contract
- Monthly plan available; annual has early termination fee.
- Implementation
- Implementation package required, price on request.
- Starting price
- $299/month billed monthly or $2,988/year billed annually.
- Pricing model
- Flat base plan plus per user and per contact add-ons.
- Free plan or trial
- No.
What to test in a Keap demo or trial
Because an implementation package is required, ask to see what it includes and its price before you start. Build your most important automation, such as a lead follow-up sequence, since reviewers praise strong automation, and check how much of it you can build yourself. Test invoicing alongside the CRM, and confirm which contact tier your list lands in. If you plan to text customers, check that the messaging is US only and which text tier you need. Count how many users you need beyond the 2 included.
Questions to ask Keap before you sign
These are the points Keap's public pages leave open. Get the answers in writing before procurement signs off.
- Which plan includes SAML SSO, and what does it cost for our seat count?
- Is SCIM provisioning included, or a paid add-on?
- Which plan includes audit logs, and how long are they kept?
- Where is our data stored, and can we choose the region?
- Can we sign your standard DPA without changes?
- What will the price be at renewal, and is the increase capped?
Things to know before a demo
- Implementation package is mandatory and its price is unpublished.
- Annual plan saves $600/yr (about 17%) but carries a $299 early termination fee.
- Cancellation requests need 10 days before the next invoice date.
- Thryv bought Keap for $80M cash in Oct 2024, reported by a source as a steep drop from earlier valuation; competitors speculate about price rises, none announced.
Keap FAQ
What is Keap used for?
Keap, formerly Infusionsoft, combines CRM and marketing automation for small service businesses and includes invoicing. It is sold as a single base plan with extra charges for each user beyond 2, and it requires an implementation package. It suits small service businesses wanting CRM, automation and invoicing in one tool.
Who owns Keap?
Thryv acquired Keap for $80 million in cash, closed on October 31, 2024. It is still sold under the Keap name.
Does Keap require an implementation package?
Yes. An implementation package is required, and its price is not listed. Ask for it in your quote.
Who is Keap best for?
Small service businesses that want CRM, automation and invoicing in one tool, typically teams of 2 to about 10 users.
Vendor profile
- Founded
- 2001.
- Headquarters
- Chandler, US.
- Funding or owner
- Acquired by Thryv Holdings, 2024.
Sources
Every fact on this page comes from Keap's own pricing, product or documentation pages, G2 and company records, checked on October 24, 2026. Unknown values are left out instead of estimated.