Loomly review (2026): features, pros and cons, and what to check before you buy
Calendar-first social media scheduler with built-in approval workflows, priced by social accounts rather than per user.
Our take for buyers
Loomly is a calendar-first social media scheduler with built-in approval workflows, aimed at small teams and agencies. Shortlist it if approvals matter and you want them in the cheapest tier, with roles on Starter and custom roles and workflows on Beyond. It covers Facebook, Instagram, LinkedIn, TikTok, YouTube, Pinterest, Google Business Profile and Threads. Pricing is public, which makes early budget checks easy.
Skip it if you need SAML SSO or a published SOC 2 report for Loomly itself, or a large social listening quota. G2 shows 4.6 from 1,794 reviews, praising ease of use and the calendar view, but support quality is reported as declining, and a third-party summary puts Trustpilot at 1.7 from 26 reviews. Loomly is operated by Bending Spoons Operations S.p.A.
Pros
- Easy to learn and use.
- Approval workflow and calendar view suit small teams.
- Good price for what is included.
Cons
- Support quality reported as declining.
- Trustpilot score is far lower than G2 (1.7 from 26 reviews, per a third-party summary)
- Technical problems and support complaints in low-rated reviews.
- Best for
- Small marketing teams and agencies that want an approval workflow in the cheapest tier.
- Starting price
- $49/month billed yearly ($65/month billed monthly)
- G2 rating
- 4.6 (1,794 reviews)
What is Loomly?
Calendar-first social media scheduler with built-in approval workflows, priced by social accounts rather than per user. Loomly is a calendar-first scheduler that builds approval workflows and roles into its entry paid plan. Pricing follows bundles of social accounts, and the Beyond tier removes user limits for small teams and agencies. Loomly was founded in 2015 and is based in Fully distributed team (contracting entity in Milan, Italy).
Category: Social Media Management Tools
Loomly key features
| Criterion | What we found |
|---|---|
| Scheduling and publishing | Calendar scheduling with unlimited calendars on all plans; link shorteners. |
| Supported networks | Facebook, Instagram, LinkedIn, TikTok, YouTube, Pinterest, Google Business Profile, Threads. |
| Analytics and reporting | Advanced analytics on Starter; scheduled reports only on Beyond. |
| Social inbox and engagement | Reply to interactions, saved replies and conversation assignment on both paid plans. |
| Social listening | Limited: 2 searches per month on Starter, 5 on Beyond. |
| Approvals and collaboration | Approval workflows and roles on Starter; custom roles and workflows on Beyond. |
| Pricing model | Bundles of social accounts plus users; Beyond and Enterprise have unlimited users. |
| Target company size | Small teams and agencies. |
Loomly plans and pricing
| Plan | Price | Unit | Notes |
|---|---|---|---|
| Starter | $49/month billed yearly ($588/year); $65/month billed monthly | 12 social accounts, 3 users | Approval workflows, roles, advanced analytics, 2 social listening searches per month |
| Beyond | $249/month billed yearly ($2,988/year); $332/month billed monthly | 60 social accounts, unlimited users | Adds custom branding, custom roles and workflows, hashtag manager, calendar 2FA enforcement, scheduled reports, 5 listening searches per month |
| Enterprise | Contact sales | 61+ social accounts, unlimited users | Priority support |
Pricing page shows '$' without naming the currency; treated as USD. Page is internally inconsistent on whether custom roles and hashtag manager are in Starter. 50% lifetime discount for nonprofits with proof. Free trial offered, no credit card, length not stated.
Who should shortlist Loomly
A strong fit for
- Small marketing teams and agencies that want an approval workflow in the cheapest tier.
- Teams that want unlimited users at the Beyond tier instead of paying per seat.
A weak fit for
- Teams that need a large social listening quota (2 to 5 searches per month)
- Buyers who need SAML SSO or a published SOC 2 report for Loomly itself.
Loomly alternatives
SendibleAgencies managing many client brands (workspaces) with many teammates, since users are unlimited.
SocialPilotAgencies and small teams that want client management and white-label reports at low entry prices.
AgorapulseAgencies and small teams that prioritize inbox and comment moderation.
MetricoolFreelancers and small agencies managing 5 to 50 brands on a budget.
BufferCreators and small businesses with a few channels.
HootsuiteTeams that need scheduling, inbox and listening in one suite and can budget per user.
Security, admin and compliance
Published: a public DPA (last updated 1 October 2026) names Bending Spoons Operations S.p.A. as processor, TOTP two-factor and Google sign-in are supported, and hosting is on AWS, whose data centers hold ISO 27001 and SOC certifications, though Loomly itself does not claim them. Not published: SAML SSO, SCIM, audit logs and data residency, with most subprocessors US-based. Yearly plans cannot be terminated early and auto-renew at the then-current fee.
- SAML SSO
- Only Google sign-in mentioned; SAML SSO not published.
- Data residency
- Not stated; AWS-hosted, most subprocessors US-based.
- Public DPA
- Yes, public DPA (loomly.com/dpa, last updated 1 October 2026); processor is Bending Spoons Operations S.p.A.
- Certifications
- Hosted on AWS (AWS data centers certified ISO 27001, SOC 1/2/3, PCI DSS Level 1; Loomly itself does not claim these), TOTP two-factor authentication, Google sign-in.
Contract and buying terms
- Contract
- Monthly or yearly; yearly cannot be terminated early; cancellation takes effect at period end.
- Support
- Help center, contact form, status page; Enterprise gets priority support.
- Starting price
- $49/month billed yearly ($65/month billed monthly)
- Pricing model
- Per social account bundle (users and accounts rise by tier)
- Free plan or trial
- Free trial.
What to test in a Loomly demo or trial
Run a real approval flow: draft, review and approve a post with the roles you would assign, and note which settings sit in Starter versus Beyond, since the pricing page is inconsistent on whether custom roles and the hashtag manager are in Starter. Count the networks and accounts you need against the 12 and 60 account bundles. Test the social inbox with saved replies and conversation assignment. Open a support ticket during the free trial, because declining support quality is the main complaint.
Questions to ask Loomly before you sign
These are the points Loomly's public pages leave open. Get the answers in writing before procurement signs off.
- Is SCIM provisioning included, or a paid add-on?
- Which plan includes audit logs, and how long are they kept?
- What will the price be at renewal, and is the increase capped?
Things to know before a demo
- Operated by Bending Spoons Operations S.p.A. under the current Terms, so renewal pricing and policy follow that company's terms.
- Yearly plans cannot be terminated early; Terms auto-renew at the then-current fee, non-refundable.
- Price per account bundle: moving from Starter (3 users) to Beyond is $49 to $249/month on yearly billing, a 5x jump, and it is the only way to get more than 3 users.
- Social listening is nominal (2 or 5 searches per month), so it is not a listening replacement.
- Security page names SAML nowhere; only Google SSO is mentioned.
Loomly FAQ
What is Loomly used for?
Loomly is a calendar-first scheduler that builds approval workflows and roles into its entry paid plan. Pricing follows bundles of social accounts, and the Beyond tier removes user limits for small teams and agencies. It suits small marketing teams and agencies that want an approval workflow in the cheapest tier.
Does Loomly support SAML SSO?
No SAML SSO is published. Only Google sign-in and TOTP two-factor authentication are mentioned.
Does Loomly have a SOC 2 report?
Loomly does not claim one for itself. It is hosted on AWS, whose data centers are certified, but that is not the same as Loomly's own audit.
Who is Loomly best for?
Small marketing teams and agencies that want approval workflows and a calendar view. It is a poor fit for buyers needing SAML SSO or extensive social listening.
Vendor profile
- Founded
- 2015.
- Headquarters
- Fully distributed team (contracting entity in Milan, Italy)
- Employees
- 11-50.
Sources
Every fact on this page comes from Loomly's own pricing, product or documentation pages, G2 and company records, checked on October 24, 2026. Unknown values are left out instead of estimated.