Metricool review (2026): features, pros and cons, and what to check before you buy
Social media scheduler and analytics tool priced per number of brands, with a free plan for one brand.
Our take for buyers
Metricool is a social media scheduler and analytics tool for freelancers and small agencies, priced per brand with a free plan for one brand. It joined team.blue in 2024 and is still sold as Metricool. G2 shows 4.5 from 101 reviews and Capterra 4.4 from 98. The tool was founded in 2014, and reviewers praise having everything in one place.
Shortlist it if you manage many small brands and want analytics, reporting and scheduling together. Look elsewhere if you need approval workflows on a low tier, since they start on Advanced, or if you need published SSO or deep social listening, because the product has no named listening feature and offers competitor analysis and hashtag search instead.
Pros
- Easy to use with everything in one place.
- Low price per brand.
Cons
- Scheduled posts sometimes shown as published but missing.
- Support responsiveness and pricing concerns.
- Best for
- Freelancers and small agencies managing 5 to 50 brands on a budget.
- Starting price
- $0 (Free, 1 brand); $20/month billed annually (Starter, 5 brands)
- G2 rating
- 4.5 (101 reviews)
What is Metricool?
Social media scheduler and analytics tool priced per number of brands, with a free plan for one brand. Freelancers and small agencies with 5 to 50 brands can pay by brand count instead of seats, starting free for one brand with 20 posts a month. Approvals only arrive on Advanced, and a reviewer noted scheduled posts showing as published but missing, so test reliability. Metricool was founded in 2014.
Category: Social Media Management Tools
Metricool key features
| Criterion | What we found |
|---|---|
| Scheduling and publishing | Unlimited publishing under fair use on paid plans; Free limited to 20 posts per month. |
| Supported networks | Inbox covers Instagram, Facebook, TikTok, YouTube, Google Business Profile; LinkedIn from Starter; X needs a paid add-on. |
| Analytics and reporting | PDF/PPT reports and unlimited analytics history from Starter; custom report templates and Data Studio connector on Advanced. |
| Social inbox and engagement | Inbox on all plans for several networks; LinkedIn from Starter. |
| Social listening | No named listening feature; competitor analysis (5 profiles Free, 100 Starter) and hashtag search instead. |
| Approvals and collaboration | Post approval and role management only on Advanced and Custom. |
| Pricing model | Priced by number of brands, not users. |
| Target company size | Freelancers and small agencies. |
Metricool plans and pricing
| Plan | Price | Unit | Notes |
|---|---|---|---|
| Free | $0 | 1 brand | 20 scheduled posts per month, 5 competitor profiles, 30 days of analytics |
| Starter 5 brands | $25 monthly / $20 per month annual | 5 brands | Unlimited publishing under fair use, PDF/PPT reports, LinkedIn |
| Starter 10 brands | $45 monthly / $36 per month annual | 10 brands | |
| Advanced 15 brands | $67 monthly / $53 per month annual | 15 brands | Adds team and client management, roles, post approval, API |
| Advanced 25 brands | $107 monthly / $85 per month annual | 25 brands | |
| Advanced 50 brands | $210 monthly / $159 per month annual | 50 brands | |
| Custom | Contact sales | custom brands | White label, dedicated account manager |
Page matched monthly/annual figures by the stated savings percentage; X add-on and Advanced Analytics add-on cost extra (price not captured).
Who should shortlist Metricool
A strong fit for
- Freelancers and small agencies managing 5 to 50 brands on a budget.
- Teams that want analytics and reporting bundled with scheduling.
A weak fit for
- Teams needing approval workflows on a low tier (approvals start on Advanced)
- Enterprises needing published SSO or deep social listening.
Metricool alternatives
BufferCreators and small businesses with a few channels.
LaterSolo creators, small brands and small teams that plan visual Instagram and TikTok content.
SocialPilotAgencies and small teams that want client management and white-label reports at low entry prices.
SendibleAgencies managing many client brands (workspaces) with many teammates, since users are unlimited.
PlanolySolo creators and small brands planning Instagram-first visual feeds.
AgorapulseAgencies and small teams that prioritize inbox and comment moderation.
Contract and buying terms
- Contract
- Monthly plan available; annual saves about 20%.
- Starting price
- $0 (Free, 1 brand); $20/month billed annually (Starter, 5 brands)
- Pricing model
- Per brand.
- Free plan or trial
- Free plan.
What to test in a Metricool demo or trial
Use the Free plan to test one brand end to end, then check the paid features you rely on. Schedule posts across your real networks and confirm they publish, since some reviewers report scheduled posts shown as published but missing. Test LinkedIn, which starts on Starter, and X, which needs a paid add-on. Build a PDF or PPT report and the Looker Studio connector, and, if you need client approvals, trial Advanced, where post approval and roles begin. Ask how many users each plan allows.
Questions to ask Metricool before you sign
These are the points Metricool's public pages leave open. Get the answers in writing before procurement signs off.
- Which plan includes SAML SSO, and what does it cost for our seat count?
- Is SCIM provisioning included, or a paid add-on?
- Which plan includes audit logs, and how long are they kept?
- Where is our data stored, and can we choose the region?
- Can we sign your standard DPA without changes?
- What will the price be at renewal, and is the increase capped?
Things to know before a demo
- Priced per brand, not per user; user limits are not published on the pricing page.
- Approvals gated to Advanced (15+ brands, from $53/month annual)
- X (Twitter) needs a paid add-on.
- White label only on Custom.
- Company says it joined team.blue in 2024.
Metricool FAQ
What is Metricool used for?
Freelancers and small agencies with 5 to 50 brands can pay by brand count instead of seats, starting free for one brand with 20 posts a month. Approvals only arrive on Advanced, and a reviewer noted scheduled posts showing as published but missing, so test reliability. It suits freelancers and small agencies managing 5 to 50 brands on a budget.
Does Metricool support SSO?
Metricool does not publish SSO. Enterprises needing SSO should ask the vendor directly before shortlisting.
Which Metricool plan includes post approval?
Post approval and role management are on Advanced and Custom only. Advanced starts at 15 brands, from $53 per month on annual billing.
Who is Metricool best for?
Freelancers and small agencies managing 5 to 50 brands on a budget, and teams that want analytics bundled with scheduling.
Vendor profile
- Founded
- 2014.
- Funding or owner
- Part of team.blue since 2024.
Sources
Every fact on this page comes from Metricool's own pricing, product or documentation pages, G2 and company records, checked on October 24, 2026. Unknown values are left out instead of estimated.