Planoly review (2026): features, pros and cons, and what to check before you buy
Visual social media planner for creators and small teams, priced by social sets and users.
Our take for buyers
Planoly is a visual social planner for creators and small teams, strongest for Instagram-first feeds. It covers Instagram, Facebook, X, Pinterest, LinkedIn, YouTube, Threads and TikTok, and it includes auto-replies and Instagram DM automation on paid plans. Shortlist it if visual feed planning is the core need. A social set is one account per channel, so count your accounts before you compare plans.
G2 reviewers rate it 4.3 out of 5 across 67 reviews. Praise goes to ease of use and the clean feed preview. The complaints that matter for a buyer are auto-posting failures, where posts do not appear, and analytics that could be more complete. A third-party article also reported a Trustpilot score of around 3.5 to 3.6.
Pros
- Easy to use visual planning.
- Clean feed preview.
Cons
- Auto-posting failures and posts not appearing.
- Analytics could be more complete.
- Best for
- Solo creators and small brands planning Instagram-first visual feeds.
- Starting price
- $14/month (Starter, 1 social set, 1 user)
- G2 rating
- 4.3 (67 reviews)
What is Planoly?
Visual social media planner for creators and small teams, priced by social sets and users. Solo creators and small brands who plan Instagram-first feeds get a clean preview and unlimited uploads on paid plans, from $14 a month. Cost scales with social sets and extra users. Test auto-posting carefully, since reviewers report failures, and expect thinner analytics. Planoly was founded in 2016.
Category: Social Media Management Tools
Planoly key features
| Criterion | What we found |
|---|---|
| Scheduling and publishing | Visual calendar, scheduling or reminders for native posting, unlimited uploads on paid plans. |
| Supported networks | Instagram, Facebook, X, Pinterest, LinkedIn, YouTube, Threads, TikTok (one account per channel per social set) |
| Social inbox and engagement | Auto-replies and Instagram DM automation on all paid plans. |
| Pricing model | Per social set plus per user add-ons. |
| Target company size | Solo creators to small agencies. |
Planoly plans and pricing
| Plan | Price | Unit | Notes |
|---|---|---|---|
| Starter | $14/month | 1 social set, 1 user | No add-ons |
| Growth | $24/month | 2 social sets, 2 users | Extra set $10/month, extra user $5/month |
| Pro | $47/month | 6 social sets, 6 users | Extra set $8/month, extra user $3/month |
Prices shown as $ without a currency code, assumed USD. Annual says save up to 15% but annual prices not listed. 14-day trial on paid plans. Free tier exists only in the mobile app (10 uploads per month).
Who should shortlist Planoly
A strong fit for
- Solo creators and small brands planning Instagram-first visual feeds.
- Small teams of 1 to 6 users with predictable account counts.
A weak fit for
- Agencies needing listening, reporting depth or approvals (not confirmed by the vendor)
- Teams that need guaranteed auto-posting reliability, per review complaints.
Planoly alternatives
LaterSolo creators, small brands and small teams that plan visual Instagram and TikTok content.
BufferCreators and small businesses with a few channels.
LoomlySmall marketing teams and agencies that want an approval workflow in the cheapest tier.
MetricoolFreelancers and small agencies managing 5 to 50 brands on a budget.
SocialPilotAgencies and small teams that want client management and white-label reports at low entry prices.
AgorapulseAgencies and small teams that prioritize inbox and comment moderation.
Contract and buying terms
- Contract
- Upgrade, downgrade or cancel at any time per pricing page.
- Starting price
- $14/month (Starter, 1 social set, 1 user)
- Pricing model
- Per social set and user.
- Free plan or trial
- Free plan, Free trial.
What to test in a Planoly demo or trial
Auto-posting is the first thing to test. Schedule posts across each network you use for a week and confirm they publish on time. Check how scheduling works for native posting versus reminders. Review the analytics against the reports your stakeholders expect. Count the social sets you need, since one set covers one account per channel. Use the 14-day trial to confirm the planning workflow fits your team.
Questions to ask Planoly before you sign
These are the points Planoly's public pages leave open. Get the answers in writing before procurement signs off.
- Which plan includes SAML SSO, and what does it cost for our seat count?
- Is SCIM provisioning included, or a paid add-on?
- Which plan includes audit logs, and how long are they kept?
- Where is our data stored, and can we choose the region?
- Can we sign your standard DPA without changes?
- What will the price be at renewal, and is the increase capped?
Things to know before a demo
- A social set is one account per channel, so 6 sets on Pro cover 6 accounts per network.
- Extra users cost only $3 to $5 per month.
- Free option exists only in the mobile app, 10 uploads per month.
- Trustpilot reported around 3.5 to 3.6, lower than G2 (per third party article)
Planoly FAQ
What is Planoly used for?
Solo creators and small brands who plan Instagram-first feeds get a clean preview and unlimited uploads on paid plans, from $14 a month. Cost scales with social sets and extra users. Test auto-posting carefully, since reviewers report failures, and expect thinner analytics. It suits solo creators and small brands planning Instagram-first visual feeds.
Who is Planoly best for?
Solo creators and small brands planning Instagram-first visual feeds, and small teams of one to six users.
Does Planoly offer approval workflows?
Approvals are not listed on the pricing page. Agencies that need client sign-off should confirm this before buying.
Do reviewers report problems with Planoly?
Yes. Reviewers mention auto-posting failures and posts not appearing, so test scheduling carefully during the trial.
Vendor profile
- Founded
- 2016.
Sources
Every fact on this page comes from Planoly's own pricing, product or documentation pages, G2 and company records, checked on October 24, 2026. Unknown values are left out instead of estimated.