HubSpot CRM alternatives (2026): 8 tools compared for buyers
Looking for an alternative to HubSpot CRM? These 8 tools do the same job with a different focus. Each one is compared on who it suits, its key features, pros and cons, and what each vendor publishes on security, admin and contract terms.
Why buyers look beyond HubSpot CRM
- Large price jump from Starter to Professional.
- Budget teams needing automation, since Professional costs 90-100 USD per seat plus 1,500 USD onboarding.
From HubSpot CRM's published plan limits and recurring themes in public reviews. See the HubSpot CRM review for the full picture.
HubSpot CRM alternatives at a glance
| Tool | Best for | Starting price | Free plan or trial |
|---|---|---|---|
 HubSpot CRM Current | Teams starting free with up to 2 users. | Free for up to 2 users; Sales Hub Starter from 7 USD per seat per month | Free plan |
 Salesforce Sales Cloud | Mid-size and large sales orgs that need deep customization, forecasting and a huge app ecosystem. | $25/user/month (Starter Suite) | Free trial |
 Zoho CRM | Small businesses that want a free start and cheap per-user editions. | Free for up to 3 users; Standard $14/user/month billed annually | Free plan, Free trial |
 Pipedrive | Small sales teams that live in a visual deal pipeline. | $14/user/month billed annually (Lite) | Free trial |
 Freshsales | Small to mid-size teams wanting a cheap entry tier. | $9/user/month billed annually (Growth) | Free trial |
 Copper | Small teams that live in Gmail and Google Workspace. | $23 per user/month billed annually (Basic); $29 monthly | Free trial |
 HubSpot Sales Hub | Teams already running their CRM on HubSpot. | $7/seat/month (Starter) | No |
 Salesloft | Revenue teams that need structured cadences and AI-guided prioritization. | Contact sales | No |
 Apollo.io | Small and growing sales teams buying data and engagement together. | Basic $49/user/month billed annually; Free plan available | Free plan |
The 8 best HubSpot CRM alternatives
Salesforce Sales Cloud
The market-leading enterprise CRM, sold in six per-user tiers from a $25 Starter Suite to a $550 Max edition.
Mid-size and large sales organizations that need heavy customization and forecasting should shortlist it, with six per-user tiers and only Starter Suite billable monthly. Price the extras early, as AI, premium support and Web Services API access (an added $25 per user monthly) all cost more.
- Best for
- Mid-size and large sales orgs that need deep customization, forecasting and a huge app ecosystem.
- Company size
- Small teams (Starter) through global enterprises.
Key features
- Pipeline management
- Opportunity and pipeline management is G2's highest-scored area (about 8.7 to 9.0)
- Integrations and marketplace
- AgentExchange marketplace access from Pro Suite; Web Services API costs an extra $25/user/month.
Pros
- Very strong pipeline and opportunity management.
- Broad integration and customization options.
Cons
- Support and ease of use score lower than rivals on G2.
- Costs climb quickly once AI, API and support add-ons are included.
Pricing: $25/user/month (Starter Suite) · Free trial
Full Salesforce Sales Cloud review Salesforce Sales Cloud alternatives
Zoho CRM
A low-cost, wide-feature CRM with a free 3-user plan and four paid editions priced per user.
Small businesses that want to start free for up to three users, then step into low-cost per-user editions, will find a lot here, especially if Zoho apps are already in use. Mobile apps and basic workflows are included free. Ask about SSO and audit details before shortlisting.
- Best for
- Small businesses that want a free start and cheap per-user editions.
- Company size
- Small to mid-size (62% of G2 reviewers are small business)
Key features
- Pipeline management
- Multiple pipelines from Standard; forecasting from Standard.
- Email and calendar integration
- Calendar integration from Standard; Slack/Zoom/Teams integration.
- Sales automation
- Workflows in Free; process management from Professional; approvals from Enterprise.
- Reporting and forecasting
- Standard reports in Free; unlimited reports from Professional.
Pros
- Low price for the feature set.
- Broad feature range and customization.
Cons
- Interface and setup can feel complex.
Pricing: Free for up to 3 users; Standard $14/user/month billed annually · Free plan, Free trial
Pipedrive
A pipeline-first CRM for small sales teams with four tiers, all cheaper when billed annually.
Small sales teams that think in deals moving across a visual pipeline will feel at home. Full email sync, automations and sequences arrive at Growth, around $39 per user. Choose annual billing where possible, since monthly costs 40 to 70 percent more on lower tiers. There is no free plan.
- Best for
- Small sales teams that live in a visual deal pipeline.
- Company size
- Small teams.
Key features
- Pipeline management
- Core visual pipeline from Lite.
- Email and calendar integration
- Full email sync from Growth.
- Sales automation
- Automations and sequences from Growth.
Pros
- Easy, intuitive interface (about 574 G2 reviews mention it)
Cons
- Add-ons raise the real price above list.
- Limited depth in reporting and automation on lower tiers.
Pricing: $14/user/month billed annually (Lite) · Free trial
Freshsales
Freshworks' sales CRM with three tiers from $9 per user, reserving audit logs and field-level permissions for the top tier.
Small and mid-size teams on a tight budget, particularly those already using Freshdesk or other Freshworks products, can start at $9 per user. Check the tier grid first: forecasting insights belong to Enterprise only, and audit logs and field-level permissions also wait for the $59 top tier.
- Best for
- Small to mid-size teams wanting a cheap entry tier.
- Company size
- Startups through mid-large businesses.
Key features
- Pipeline management
- Kanban view on Growth.
- Sales automation
- Basic workflows on Growth; sales sequences from Pro.
- Reporting and forecasting
- Forecasting insights on Enterprise only.
Pros
- Responsive customer support (about 50 G2 mentions)
- Ease of use.
Cons
- Limited features and reporting or automation gaps (about 32 G2 mentions of limited features)
Pricing: $9/user/month billed annually (Growth) · Free trial
Copper
Copper is a CRM built around Google Workspace that logs Gmail and Calendar activity into contacts and deals.
A sensible pick for small teams working in Gmail and Google Workspace who want a CRM without admin overhead, since email and calendar activity attach to records. Microsoft 365 shops should skip it. In a trial, watch for Gmail sync linking messages to the wrong opportunity.
- Best for
- Small teams that live in Gmail and Google Workspace.
- Company size
- Small business (about 79% of G2 reviews are small-business)
Key features
- Pipeline management
- Pipelines on all plans; task automation on Basic, workflow automation from Professional.
- Email and calendar integration
- Built around Gmail and Google Workspace; reviewers report occasional sync mismatches.
- Sales automation
- Task automation on Basic, workflow automation from Professional, email series on Business.
- Reporting and forecasting
- Reporting from Professional, custom reports on Business.
Pros
- Fits tightly into Gmail and Google Workspace.
- Easy to learn.
Cons
- Seen as too simple, missing features.
- Gmail sync sometimes links email to the wrong opportunity or fails.
Pricing: $23 per user/month billed annually (Basic); $29 monthly · Free trial
HubSpot Sales Hub
CRM-native sales engagement, meetings and deal reporting with seat-type and edition gates.
Sales Hub reduces system handoffs for existing HubSpot customers; Professional Sales Seats differ from Starter Core Seats.
- Best for
- Teams already running their CRM on HubSpot.
- Company size
- Growing HubSpot-centric sales teams.
Key features
- Sequences and tasks
- Sequences are an advanced Sales Hub capability; verify Professional/Enterprise entitlement.
- Channel coverage
- Email tracking, meetings, calls and CRM tasks by edition.
- CRM synchronization
- Native HubSpot CRM record and deal context.
- Outcome reporting
- Deal and activity reporting with edition-specific features.
Pros
- G2 synthesis highlights centralized contacts, deals and tasks.
Cons
- G2 synthesis flags cost and setup of advanced features.
Pricing: $7/seat/month (Starter)
Salesloft
Revenue orchestration with Cadence outreach, Rhythm prioritization and enterprise governance.
Salesloft offers Cadence, Rhythm, configurable user groups and SSO; evaluate rollout complexity and quote scope.
- Best for
- Revenue teams that need structured cadences and AI-guided prioritization.
- Company size
- Mid-market and enterprise.
Key features
- Sequences and tasks
- Cadence coordinates structured follow-ups and prospect touchpoints.
- Channel coverage
- Cadence outreach, calls and conversation workflows; confirm edition.
- CRM synchronization
- Salesforce sync and integration controls documented in governance materials.
- Sending controls
- Cadence enrollment controls and deliverability checklist documented.
Pros
- G2 review synthesis highlights cadence consistency and guided prioritization.
Cons
- G2 review synthesis flags occasional AI recommendation gaps and call issues.
Pricing: Contact sales
Apollo.io
B2B contact data, enrichment and sales sequences in one credit-metered prospecting workspace.
Apollo.io is a prospecting tool for B2B contacts and companies with list building and CRM enrichment. It stands out for bundling data and outbound sequences, with a free plan, a Basic trial and Salesforce and HubSpot integrations.
- Best for
- Small and growing sales teams buying data and engagement together.
- Company size
- SMB to mid-market B2B revenue teams.
Key features
- Sequences and tasks
- Basic tier includes unlimited sequences.
- Channel coverage
- Email sequences, calling and tasks; dialer tier depends on plan.
- CRM synchronization
- Native CRM integrations included in Basic and higher tiers.
- Data and enrichment
- B2B database and credit-metered enrichment; usage ceilings depend on tier.
Pros
- G2 product reviews describe consolidated prospecting and outreach workflows.
Cons
- Buyers should test data coverage and credit consumption on their own ICP; results vary by segment.
Pricing: Basic $49/user/month billed annually; Free plan available · Free plan
How to choose a HubSpot CRM alternative
Start with what made you look: a missing feature, a team that outgrew the plan or a bill that grew faster than the team. Then compare the shortlist on the points that matter most for this kind of software.
- Pipeline management: Visual deal stages and forecasting are the core reason sales teams buy a CRM.
- Email and calendar integration: Automatic logging of Gmail/Outlook threads decides whether reps actually keep data current.
- Sales automation: Task, sequence and lead-routing automation separates light contact managers from real CRMs.
- Reporting and forecasting: Managers need pipeline and revenue reports without exporting to spreadsheets.
- Mobile app: Field and remote reps update deals on the go.
- Integrations and marketplace: Connections to accounting, marketing and support tools avoid double entry.
Security, admin and contract terms compared
Switching tools means a new security review. This is what HubSpot CRM and each alternative state publicly about single sign-on, provisioning, audit logs and the contract; a blank means the vendor does not say.
| Tool | SAML SSO | SCIM | Audit logs | Contract |
|---|---|---|---|---|
| HubSpot CRM | Not published | Not published | Not published | Monthly or annual commitment. |
| Salesforce Sales Cloud | SAML federated authentication available in all editions per Salesforce docs. | Not published | Not published | Starter monthly or annual; Pro Suite and above annual. |
| Zoho CRM | Not published | Not published | Not published | Monthly billing available on paid editions. |
| Pipedrive | Not published | Not published | Not published | Monthly plans available. |
| Freshsales | Not published | Not published | Enterprise only. | Billing-period toggle; monthly prices not published. |
| Copper | Single sign-on (Okta) listed on the pricing page; plan not specified by the vendor. | Not published | Not published | Monthly billing available; cancellation terms not confirmed by the vendor. |
| HubSpot Sales Hub | Not published | Not published | Not published | Professional/Enterprise onboarding and seat conditions require quote review. |
| Salesloft | Salesloft supports SSO providers including Duo, Okta and OneLogin; verify plan gate. | Not published | Not published | Custom quote; request rollout, minimum seats and renewal terms. |
| Apollo.io | Organization plan adds SSO and advanced administration. | SCIM create/update/deactivate with Okta and Microsoft Entra ID when SAML is active. | Not published | Organization tier has three-user minimum on annual billing. |
When to stay with HubSpot CRM
- Teams starting free with up to 2 users.
- SMBs wanting a large app marketplace.
HubSpot CRM alternatives: frequently asked questions
What is the best alternative to HubSpot CRM?
Salesforce Sales Cloud is the closest alternative for most teams: mid-size and large sales orgs that need deep customization, forecasting and a huge app ecosystem. Zoho CRM suits teams that small businesses that want a free start and cheap per-user editions.
Is there a free alternative to HubSpot CRM?
Zoho CRM and Apollo.io offer a free plan. Free plans usually cap users, features or history, so check the limits against your team size.
What is cheaper than HubSpot CRM?
For 20 users on the cheapest plan that fits, Freshsales ($2,160 a year), Zoho CRM ($3,360 a year) and Pipedrive ($3,360 a year) cost less than HubSpot CRM ($4,800 a year), based on published list prices.