Mailchimp alternatives (2026): 8 tools compared for buyers
Looking for an alternative to Mailchimp? These 8 tools do the same job with a different focus. Each one is compared on who it suits, its key features, pros and cons, and what each vendor publishes on security, admin and contract terms.
Why buyers look beyond Mailchimp
- Teams that need SSO below the Premium price point.
From Mailchimp's published plan limits and recurring themes in public reviews. See the Mailchimp review for the full picture.
Mailchimp alternatives at a glance
| Tool | Best for | Starting price | Free plan or trial |
|---|---|---|---|
 Mailchimp Current | Small lists that start free and grow into paid tiers. | Free; paid from $13/month (Essentials) | Free plan, Free trial |
 Brevo | Free (price of paid plans not confirmed by the vendor) | Free plan | |
 Klaviyo | Ecommerce brands that want email and SMS driven by store data (vendor positioning) | $0 (Free, 250 active profiles, 500 emails/month) | Free plan |
 ActiveCampaign | Small and mid-size teams that want automation plus a light CRM. | $15/month (Starter, 1,000 contacts, billed annually) | Free trial |
 HubSpot Marketing Hub | Teams already on HubSpot CRM that want marketing, forms and reporting in one system. | $0 (Free, up to 2 users); Starter from $7 or $20 per seat/month | Free plan |
 Constant Contact | Small businesses that want a single vendor for email, SMS and basic campaigns (vendor positioning, not confirmed by the vendor here) | $12/month (Email Lite, 500 contacts, monthly billing); Standard $35, Premium $80; price rises with contact count | No |
 Adobe Marketo Engage | Mid-size and enterprise B2B teams with a dedicated marketing ops admin. | Contact sales | No |
 GetResponse | Small teams that want email plus automation and landing pages in one plan. | EUR 16/month (Starter, 1,000 contacts, monthly) or EUR 13.12/month billed yearly | Free plan, Free trial |
 MailerLite | Small teams and solo senders on a budget (free up to 250 subscribers, paid from $12/month) | $0 (Free, up to 250 subscribers); paid from $12/month (Comfort) | Free plan, Free trial |
The 8 best Mailchimp alternatives
Brevo
Email, SMS and CRM platform (formerly Sendinblue) with Free, Starter, Standard, Professional and Enterprise plans.
Formerly Sendinblue, this suits buyers who want to begin on the free plan and later add SMS or CRM features as needs grow. Plans step from Starter through Standard and Professional to Enterprise. In a trial, check how contact and send limits change between tiers.
Pricing: Free (price of paid plans not confirmed by the vendor) · Free plan
Klaviyo
Ecommerce-focused email and SMS platform billed on active profiles, with a free tier capped at 250 profiles.
Store owners who want campaigns driven by shop data should test it, with billing based on active profiles instead of total contacts. The free tier stops at 250 profiles and 500 emails monthly. Full price lists are not public, so get a quote at your profile count.
- Best for
- Ecommerce brands that want email and SMS driven by store data (vendor positioning)
Best for
- Ecommerce brands that want email and SMS driven by store data (vendor positioning)
Not ideal for
- Buyers who need a published price list: only the Free tier and a $5 Composer line are public on the vendor pricing page.
Pricing: $0 (Free, 250 active profiles, 500 emails/month) · Free plan
ActiveCampaign
Automation-first email and CRM tool with four tiers (Starter, Plus, Pro, Enterprise) and SSO only on Enterprise.
Teams that want automation first and a light CRM second should shortlist it. Tiers run from Starter at $15 monthly for 1,000 contacts on annual billing up to Enterprise, the only plan with SSO. Higher-tier prices are not public, so request quotes and price SMS or WhatsApp add-ons.
- Best for
- Small and mid-size teams that want automation plus a light CRM.
Best for
- Small and mid-size teams that want automation plus a light CRM.
- Teams that can add SMS or WhatsApp as paid add-ons.
Not ideal for
- Teams that need SSO without the Enterprise plan.
- Buyers who need plan prices before talking to the vendor: amounts are not shown on the public pricing page.
Pricing: $15/month (Starter, 1,000 contacts, billed annually) · Free trial
HubSpot Marketing Hub
CRM-native marketing suite with a free tier, per-seat Starter, and Professional and Enterprise tiers with large contact bundles and onboarding fees.
Pick this if HubSpot CRM already holds your customer data and you want forms, campaigns and reporting in one place. The free tier allows two users. Professional adds a $3,000 onboarding fee, so budget for rollout, and check which plan unlocks SAML SSO.
- Best for
- Teams already on HubSpot CRM that want marketing, forms and reporting in one system.
- Company size
- Small to enterprise marketing organizations; contact tier matters.
Key features
- Automation workflows
- Automation on Free (email campaigns); Campaign Agent plans campaigns from a goal.
- Analytics and A/B testing
- A/B tests listed under Enterprise on the marketing page.
Best for
- Teams already on HubSpot CRM that want marketing, forms and reporting in one system.
- Small teams starting on Free (2 users) and growing into Starter.
Not ideal for
- Budget-limited teams needing automation depth: Professional starts at $800 or $890/month plus a $3,000 onboarding fee.
- Teams needing SAML SSO below Enterprise.
Pricing: $0 (Free, up to 2 users); Starter from $7 or $20 per seat/month · Free plan
Constant Contact
Email and campaign tool for small businesses; most plan data is not confirmed by the vendor.
Owner-run businesses that prefer one supplier for email, SMS and basic campaigns could shortlist it. Email Lite costs $12 monthly for 500 contacts, with Standard at $35 and Premium at $80. Costs climb as the contact list grows, so price your planned list size.
- Best for
- Small businesses that want a single vendor for email, SMS and basic campaigns (vendor positioning, not confirmed by the vendor here)
- Company size
- Small business (vendor positioning, not confirmed by the vendor)
Best for
- Small businesses that want a single vendor for email, SMS and basic campaigns (vendor positioning, not confirmed by the vendor here)
Not ideal for
- Teams that need verified published pricing before a demo: plan prices are not confirmed here.
Pricing: $12/month (Email Lite, 500 contacts, monthly billing); Standard $35, Premium $80; price rises with contact count
Adobe Marketo Engage
Enterprise B2B marketing automation platform from Adobe with quote-only pricing sized by database.
Mid-size and enterprise B2B firms with a dedicated marketing ops admin, often inside Adobe Experience Cloud, are the natural buyers. Pricing is by quote and rises with database size. Reviewers like the automation depth but report a steep learning curve and high cost, so scope admin time in the trial.
- Best for
- Mid-size and enterprise B2B teams with a dedicated marketing ops admin.
- Company size
- Mid-market to enterprise.
Key features
- Workflow and journey builder
- Visual engagement programs and smart campaigns (not confirmed by the vendor)
- Lead scoring and routing
- Native lead scoring (not confirmed by the vendor)
- CRM integration
- Native sync with Salesforce and Microsoft Dynamics (commonly cited; not confirmed by the vendor)
Pros
- Advanced automation capabilities.
Cons
- Steep learning curve.
- High price.
Pricing: Contact sales
GetResponse
Email marketing and automation platform with workflow builder, lead scoring, tags and landing pages, priced by contact count.
Buyers who want email, workflows and landing pages in a single plan can start at EUR 16 monthly for 1,000 contacts. Seat counts of three to five apply on self-serve tiers, and dedicated IPs plus SSO need Enterprise. Nonprofits receive 50% off monthly billing.
- Best for
- Small teams that want email plus automation and landing pages in one plan.
- Company size
- Small to mid-size; Enterprise tier for larger orgs.
Key features
- Automation workflows
- Workflow builder from templates or scratch, behavior triggers, conditions and filters.
- Segmentation and personalization
- Action-based segments, unlimited tags.
- Deliverability
- Dedicated IP is Enterprise/MAX only; member of Certified Sender Alliance, TRUSTe, Signal Spam.
- Ecommerce and CRM integrations
- Store and CRM data sync via integrations.
Best for
- Small teams that want email plus automation and landing pages in one plan.
- Nonprofits (50% off monthly plans per pricing page)
Not ideal for
- Teams needing SSO below Enterprise (Starter, Marketer, Creator list no SSO)
- Buyers who need a built-in CRM (none described on the automation page)
Pricing: EUR 16/month (Starter, 1,000 contacts, monthly) or EUR 13.12/month billed yearly · Free plan, Free trial
MailerLite
Low-cost email marketing tool with a 250-subscriber free plan and seat limits that rise with the plan.
A budget pick for solo senders, newsletter writers and sellers of digital products through Stripe. Free covers 250 subscribers and paid starts at $12 monthly. Automation counts are capped by plan, three on Free, so check your planned flows. Dedicated IPs and SSO sit at higher tiers.
- Best for
- Small teams and solo senders on a budget (free up to 250 subscribers, paid from $12/month)
- Company size
- Small teams, free plan to Enterprise at 200K+ subscribers.
Key features
- Automation workflows
- Visual builder; 3 active automations on Free, 50 on Comfort, unlimited on Power.
- Segmentation and personalization
- Segmentation plus dynamic content blocks and Smart Sending timing.
- Deliverability
- No explicit deliverability claims on the features page; dedicated IP and deliverability support are Enterprise add-ons.
- Email editor and templates
- Drag-and-drop builder with 70+ content blocks; HTML editors on Free.
Best for
- Small teams and solo senders on a budget (free up to 250 subscribers, paid from $12/month)
- Newsletter and digital product or paid-subscription sellers via Stripe.
Not ideal for
- Teams that need SAML SSO: no SSO is mentioned on the pricing page.
- Organisations needing a dedicated IP below the Enterprise tier.
Pricing: $0 (Free, up to 250 subscribers); paid from $12/month (Comfort) · Free plan, Free trial
How to choose a Mailchimp alternative
Start with what made you look: a missing feature, a team that outgrew the plan or a bill that grew faster than the team. Then compare the shortlist on the points that matter most for this kind of software.
- Automation workflows: Welcome series, triggers and behavior-based flows drive most email revenue.
- Segmentation and personalization: Targeting by behavior and attributes lifts engagement over blasts.
- Deliverability: Inbox placement, authentication and sending reputation decide whether emails are seen.
- Email editor and templates: A drag-and-drop editor speeds up campaign production for non-designers.
- Ecommerce and CRM integrations: Product feeds and purchase data enable revenue attribution and flows.
- Analytics and A/B testing: Lets teams learn which subject lines and content perform.
Security, admin and contract terms compared
Switching tools means a new security review. This is what Mailchimp and each alternative state publicly about single sign-on, provisioning, audit logs and the contract; a blank means the vendor does not say.
| Tool | SAML SSO | SCIM | Audit logs | Contract |
|---|---|---|---|---|
| Mailchimp | Premium only (Enterprise SSO) | Not published | Not published | Monthly plans; 12-month discounted rate; pay-as-you-go option. |
| Brevo | Not published | Not published | Not published | Not published |
| Klaviyo | Not published | Not published | Not published | Not published |
| ActiveCampaign | Enterprise only. | Not published | Not published | 14-day free trial, no card. |
| HubSpot Marketing Hub | Enterprise (SAML, any SAML IdP); Sign in with Google on all plans. | Not published | Not published | Not published |
| Constant Contact | Not published | Not published | Not published | Not published |
| Adobe Marketo Engage | SSO via Adobe Admin Console (plan scope not published) | Not published | Not published | Quote based; annual contracts typical (not confirmed by the vendor) |
| GetResponse | Enterprise only. | Not published | Not published | Monthly or yearly; Enterprise 24-month option. |
| MailerLite | Not mentioned on pricing page. | Not published | Not published | Monthly billing available; 14-day trial, no card. |
When to stay with Mailchimp
- Small lists that start free and grow into paid tiers.
Mailchimp alternatives: frequently asked questions
What is the best alternative to Mailchimp?
Brevo is the closest alternative for most teams: email, SMS and CRM platform (formerly Sendinblue) with Free, Starter, Standard, Professional and Enterprise plans. Klaviyo suits teams that ecommerce brands that want email and SMS driven by store data (vendor positioning).
Is there a free alternative to Mailchimp?
Brevo, Klaviyo, HubSpot Marketing Hub, GetResponse and MailerLite offer a free plan. Free plans usually cap users, features or history, so check the limits against your team size.