Moosend review (2026): features, pros and cons, and what to check before you buy
Low-cost email marketing and automation tool priced by subscriber count.
Our take for buyers
Moosend is an email marketing and automation tool now owned by Constant Contact, which bought it from Sitecore in a deal announced June 6, 2025. Sitecore Send continues on Moosend technology. Reviewers praise support quality and responsiveness and ease of use, and G2 shows 4.6 from 744 reviews. The tool is priced by subscriber count and aimed at low-cost email automation, with no free plan but a 30-day trial.
Complaints are sender verification friction and bugs in white-label setups. It suits small teams and newsletter or ecommerce senders, and it is a weaker pick for B2B teams needing lead scoring and deep CRM sync. The ownership change is worth a direct question about product roadmap and support continuity. Ask for roadmap answers in writing.
Pros
- Support quality and responsiveness.
- Ease of use.
Cons
- Sender verification friction.
- Bugs in white-label setups.
- Best for
- Small teams wanting email automation at low cost.
- Starting price
- Third-party: Pro from about $9/month for 500 subscribers
- G2 rating
- 4.6 (744 reviews)
What is Moosend?
Low-cost email marketing and automation tool priced by subscriber count. Priced by subscriber count from 500 up to 1,000,000, this suits newsletter publishers, online shops and small teams watching spend. B2B buyers who need lead scoring or deep CRM sync will outgrow it. Support gets good reviews, though sender verification and white-label setups drew complaints worth testing. Moosend is based in Athens, Greece.
Category: Marketing Automation Software
Moosend key features
| Criterion | What we found |
|---|---|
| Workflow and journey builder | Automation workflows (vendor claim; details not published) |
| Email and multichannel campaigns | Email; transactional email as add-on. |
| Pricing model | Subscriber tiers 500 to 1,000,000. |
| Target company size | Small business to enterprise tier available. |
Moosend plans and pricing
| Plan | Price | Unit | Notes |
|---|---|---|---|
| Pro | Not published by the vendor | by subscribers | 5 team members |
| Moosend+ | Contact | custom | Pro plus Enterprise add-ons chosen |
| Enterprise | Quote | custom | Account manager, priority support |
The vendor page shows no dollar amounts. Third-party sources put Pro at $9/month for 500 subscribers monthly, about $7 annual, $88 to $100 at 10,000 (emailvendorselection.com and others). Biannual 15% off, annual 20% off, nonprofits extra 25%. 30-day trial up to 1,000 contacts. Pay-as-you-go credits: 350,000 for $350.
Who should shortlist Moosend
A strong fit for
- Small teams wanting email automation at low cost.
- Newsletter and ecommerce senders.
A weak fit for
- B2B teams needing lead scoring and deep CRM sync.
- Buyers needing clear SSO and multi-user controls below Enterprise.
Moosend alternatives
MailchimpSmall lists that start free and grow into paid tiers.
BrevoEmail, SMS and CRM platform (formerly Sendinblue) with Free, Starter, Standard, Professional and Enterprise plans.
ActiveCampaignSmall and mid-size teams that want automation plus a light CRM.
OmnisendEcommerce stores on Shopify, WooCommerce or BigCommerce.
GetResponseSmall teams that want email plus automation and landing pages in one plan.
HubSpot Marketing HubTeams already on HubSpot CRM that want marketing, forms and reporting in one system.
Security, admin and compliance
SSO and SAML are an add-on on Moosend+ and an Enterprise-level feature, so Pro buyers do not get them. Pro includes 5 team members. SCIM, audit logs, data residency and a DPA are not published. Contracts can be monthly, biannual or annual, and monthly can be cancelled anytime. Ask Constant Contact how the acquisition affects data handling and the DPA, and what Enterprise support includes.
- SAML SSO
- Add-on on Moosend+, Enterprise-level feature.
Contract and buying terms
- Contract
- Monthly, cancel anytime.
- Support
- Email and live chat on trial; account manager and priority support on Enterprise.
- Starting price
- Third-party: Pro from about $9/month for 500 subscribers.
- Pricing model
- By subscriber count.
- Free plan or trial
- Free trial.
What to test in a Moosend demo or trial
Test sender verification early, since reviewers call it a friction point, and note how long it takes before you can send. Build a real automation workflow, because the vendor claims automation workflows but publishes few details. If you need CRM sync or lead scoring, check that the integration exists before trusting the pitch. If you run white-label setups, test them specifically. Use the 30-day trial up to 1,000 contacts.
Questions to ask Moosend before you sign
These are the points Moosend's public pages leave open. Get the answers in writing before procurement signs off.
- Is SCIM provisioning included, or a paid add-on?
- Which plan includes audit logs, and how long are they kept?
- Where is our data stored, and can we choose the region?
- Can we sign your standard DPA without changes?
- What will the price be at renewal, and is the increase capped?
Things to know before a demo
- Constant Contact bought Moosend from Sitecore in June 2025; Sitecore Send continues on Moosend technology.
- SSO and SAML is an add-on for Moosend+ and an Enterprise feature.
- Annual billing is 20% off, biannual 15%.
- Pay-as-you-go email credits never expire.
Moosend FAQ
What is Moosend used for?
Priced by subscriber count from 500 up to 1,000,000, this suits newsletter publishers, online shops and small teams watching spend. B2B buyers who need lead scoring or deep CRM sync will outgrow it. Support gets good reviews, though sender verification and white-label setups drew complaints worth testing. It suits small teams wanting email automation at low cost.
Does Moosend support SSO?
SSO and SAML are available as an add-on on Moosend+ and are an Enterprise-level feature. They are not part of Pro.
Who owns Moosend?
Constant Contact acquired Moosend from Sitecore, announced June 6, 2025. The pricing page now says it is a Constant Contact company.
Who is Moosend best for?
Small teams wanting email automation at low cost, and newsletter and ecommerce senders. B2B teams needing lead scoring and deep CRM sync are a weaker fit.
Vendor profile
- Headquarters
- Athens, Greece.
- Funding or owner
- Acquired by Constant Contact (2025); previously Sitecore (2022)
Sources
Every fact on this page comes from Moosend's own pricing, product or documentation pages, G2 and company records, checked on October 24, 2026. Unknown values are left out instead of estimated.