Omnisend review (2026): features, pros and cons, and what to check before you buy

Ecommerce email and SMS tool with a 250-contact free plan and Standard and Pro tiers.

Researched by Max Benz · Facts checked October 24, 2026 · How we research

Our take for buyers

Omnisend is an ecommerce email and SMS platform for brands and agencies, with automation flows for welcome, abandoned cart and post-purchase messages. It fits stores on Shopify, Shopify Plus, BigCommerce, WooCommerce, Wix, Ecwid or WordPress and stores that want email plus SMS credits on Pro. The vendor positions it on ecommerce, so B2B teams needing lead scoring and CRM sync are a weak match.

The vendor lists 305+ integrations and AI-built segments by behavior, purchase history and engagement. Omnisend states a 4.6 G2 rating on its home page, which is a vendor claim, and there are few public reviews to lean on. No SSO is mentioned, so enterprise buyers need to ask before they shortlist it.

Best for: Ecommerce stores on Shopify, WooCommerce or BigCommerce.
Starting price: $0 (Free); Standard $11.20/month at 500 contacts
G2 rating: 4.6

What is Omnisend?

Ecommerce email and SMS tool with a 250-contact free plan and Standard and Pro tiers. Online stores on Shopify, WooCommerce or BigCommerce are the intended users. Welcome, cart and post-purchase flows come ready to set up, and segments build from purchase behavior. Pro bundles SMS credits, while B2B teams needing lead scoring should look at other tools. Free covers 250 contacts. Omnisend was founded in 2014 and is based in Vilnius, Lithuania.

Category: Email Marketing Software, Marketing Automation Software

Omnisend key features

Omnisend features, checked October 24, 2026
Criterion	What we found
Automation workflows	Welcome, abandoned cart and post-purchase flows.
Segmentation and personalization	By behavior, purchase history, engagement; AI-built segments.
Ecommerce and CRM integrations	Shopify, Shopify Plus, BigCommerce, WooCommerce, Wix, Ecwid, WordPress.
Pricing model and real cost	Contacts; SMS credits extra.
Target company size	Ecommerce brands, agencies.
Workflow and journey builder	Automation workflows incl. cart and post-purchase.
Email and multichannel campaigns	Email, SMS, web push.

Omnisend plans and pricing

Omnisend plans as published on October 24, 2026
Plan	Price	Unit	Notes
Free	$0	250 contacts	500 emails/mo, 500 web push
Standard	$11.20/month billed monthly	500 contacts shown	6,000 emails/mo; unlimited web push
Pro	$41.30/month billed monthly	2,500 contacts shown	unlimited emails, SMS credits
Custom	Quote	150,000+ active profiles	24/7 priority support

No annual discount listed; paying 3 months upfront gives 30% off. SMS credits from $0.007 each at high US volume. Page inconsistencies on Standard email limit and Free SMS.

Who should shortlist Omnisend

A strong fit for

Ecommerce stores on Shopify, WooCommerce or BigCommerce.
Stores wanting email plus SMS credits on Pro.

A weak fit for

B2B teams needing lead scoring and CRM sync (vendor positions on ecommerce)
Buyers who need SSO: not mentioned.

Omnisend alternatives

KlaviyoEcommerce brands that want email and SMS driven by store data (vendor positioning)
MailchimpSmall lists that start free and grow into paid tiers.
BrevoEmail, SMS and CRM platform (formerly Sendinblue) with Free, Starter, Standard, Professional and Enterprise plans.
DripEcommerce-focused email and automation platform.
MoosendSmall teams wanting email automation at low cost.
ActiveCampaignSmall and mid-size teams that want automation plus a light CRM.

Contract and buying terms

Contract: Monthly; 3-month prepay option.
Support: Custom tier: 24/7 priority support.
Starting price: $0 (Free); Standard $11.20/month at 500 contacts.
Pricing model: Per contact (tiered)
Free plan or trial: Free plan.

What to test in an Omnisend demo or trial

Connect your store platform first and check that product, order and customer data sync cleanly. Build an abandoned cart and a post-purchase flow and see how much of the setup you can do without help. Test the segments, including the AI-built ones, against a real customer list. If SMS matters, check delivery to your target countries and the per-credit cost at your volume, since SMS is a Pro feature. Confirm the Standard email limit with the vendor, because the pricing page is inconsistent.

Questions to ask Omnisend before you sign

These are the points Omnisend's public pages leave open. Get the answers in writing before procurement signs off.

Which plan includes SAML SSO, and what does it cost for our seat count?
Is SCIM provisioning included, or a paid add-on?
Which plan includes audit logs, and how long are they kept?
Where is our data stored, and can we choose the region?
Can we sign your standard DPA without changes?
What will the price be at renewal, and is the increase capped?

Things to know before a demo

No annual discount; 30% off applies only when paying 3 months upfront.
SMS credits are on Pro; US rate falls from $0.009 to $0.007 per SMS with volume.
Vendor claims up to 35% lower pricing than Klaviyo (vendor claim, standard rates).
Dedicated account expert is free only for accounts paying $400/month or more.

Omnisend FAQ

What is Omnisend used for?

Online stores on Shopify, WooCommerce or BigCommerce are the intended users. Welcome, cart and post-purchase flows come ready to set up, and segments build from purchase behavior. Pro bundles SMS credits, while B2B teams needing lead scoring should look at other tools. Free covers 250 contacts. It suits ecommerce stores on Shopify, WooCommerce or BigCommerce.

Does Omnisend support SSO?

SSO is not mentioned on the vendor pages, so assume it is not available unless the vendor confirms. SCIM and audit logs are not published either.

Which ecommerce platforms does Omnisend integrate with?

Shopify, Shopify Plus, BigCommerce, WooCommerce, Wix, Ecwid and WordPress, among 305+ integrations the vendor lists.

Is Omnisend a good fit for B2B?

Probably not. The vendor positions it on ecommerce, and lead scoring and CRM integration are not listed. It fits online stores better.

Vendor profile

Founded: 2014.
Headquarters: Vilnius, Lithuania.
Employees: 250+ (vendor about page)

Sources

Every fact on this page comes from Omnisend's own pricing, product or documentation pages, G2 and company records, checked on October 24, 2026. Unknown values are left out instead of estimated.

Sources (6)