Setmore review (2026): features, pros and cons, and what to check before you buy
Free-to-start appointment booking tool billed per staff calendar, aimed at small service businesses.
Our take for buyers
Setmore is an appointment booking tool aimed at solo operators and small service teams, with a free tier for up to 4 users. Shortlist it if you want a booking page with payments, SMS reminders and deposits for a few dollars per staff member. G2 shows 4.5 from 269 reviews. It also lists a HIPAA BAA on the Pro plan, which matters if you book health-related appointments.
It is not built for larger or regulated IT-managed environments. SSO is not listed on the pricing page, and there is no published word on SCIM or audit logs. There is also no round-robin routing, so sales teams should look elsewhere. Ownership is not clear from the vendor pages, so ask who you would be contracting with.
- Best for
- Small teams of up to 4 that want a free booking page with payments.
- Starting price
- Free; Pro from $5/user/month (annual billing)
- G2 rating
- 4.5 (269 reviews)
What is Setmore?
Free-to-start appointment booking tool billed per staff calendar, aimed at small service businesses. Businesses with up to four staff can take bookings and online payments at no cost. Upgrading to Pro, billed per staff calendar, adds SMS reminders, deposits and two-way calendar sync. It is not built for routing leads between reps, and it lacks SSO.
Category: Appointment Scheduling Software
Setmore key features
| Criterion | What we found |
|---|---|
| Pricing model | Per staff calendar; free up to 4 users. |
| Target company size | Solo operators and small service teams. |
| Calendar sync | 2-way sync on Pro only. |
| Reminders and no-show reduction | Free: one email reminder. Pro: SMS (500 credits/month per Pro user) and two reminders. |
| Payments and deposits | Free: online and in-person payments via Square, Stripe, PayPal, LawPay. Deposits on Pro. |
| Branding and website embedding | Booking page on Free; branding removal on Pro. |
| CRM and video integrations | Free: Zapier, Mailchimp, HubSpot, Google Analytics. Video appointments on Pro. |
Setmore plans and pricing
| Plan | Price | Unit | Notes |
|---|---|---|---|
| Free | $0 | per user per month | Up to 4 users, email reminders (one), booking page |
| Pro | $5 | per user per month, annual billing | Unlimited users, SMS reminders (500 credits/month), 2-way calendar sync, deposits, API, branding removal, HIPAA BAA. Page also shows a $12 figure without a label |
| Enterprise | Custom | quote | Contact sales |
| Live Receptionist | $99 | per month add-on | US only |
Pricing page is internally inconsistent: a table row shows Pro at '$125 user/month', which looks like a typo. Treat the $12 as the probable monthly price, not confirmed by the vendor.
Who should shortlist Setmore
A strong fit for
- Small teams of up to 4 that want a free booking page with payments.
- Service businesses that want SMS reminders and deposits for a few dollars per staff member.
A weak fit for
- Teams needing SSO or audit logs.
- Sales teams needing round-robin routing.
Setmore alternatives
Square AppointmentsSalons, studios and clinics already taking payments through Square.
SimplyBook.meSmall service businesses that need payments, deposits and a branded client app.
YouCanBookMeSmall businesses wanting branded booking pages with SMS reminders.
Acuity SchedulingService businesses (coaches, salons, consultants) booking client appointments.
CalendlySales and customer-facing teams needing round-robin and routing.
DoodleCoordinating meeting times across many external participants with group polls.
Security, admin and compliance
Setmore lists a HIPAA BAA on Pro. SSO is not listed on the pricing page, and SCIM, audit logs, data residency and a DPA are not published. Ownership is also unclear on the vendor's pages, so ask who the contracting entity is. On contract, there is no minimum term stated, Pro auto-renews monthly or annually, and you can cancel anytime. Free plan support lists 24/7 chat, email and phone, and Pro adds priority support.
- SAML SSO
- Not listed on pricing page.
- Certifications
- HIPAA BAA available on Pro (vendor page)
Contract and buying terms
- Contract
- Cancel anytime, no minimum stated.
- Support
- Free: 24/7 chat, email and phone listed; Pro: priority support and integration setup help.
- Starting price
- Free; Pro from $5/user/month (annual billing)
- Pricing model
- Per user (per staff calendar)
- Free plan or trial
- Free plan, Free trial.
What to test in a Setmore demo or trial
Start on Free and book a few real appointments, then note what you miss. The Free plan sends one email reminder only, with no SMS, no 2-way calendar sync and no deposits. Test the Pro trial for SMS delivery, calendar sync with your staff calendars and deposit collection through Square, Stripe or PayPal. Check how billing counts staff, since Setmore bills per staff calendar even for people who never log in. Also test the Zapier, Mailchimp and HubSpot connections you rely on.
Questions to ask Setmore before you sign
These are the points Setmore's public pages leave open. Get the answers in writing before procurement signs off.
- Is SCIM provisioning included, or a paid add-on?
- Which plan includes audit logs, and how long are they kept?
- Where is our data stored, and can we choose the region?
- Can we sign your standard DPA without changes?
- What will the price be at renewal, and is the increase capped?
Things to know before a demo
- Billed per staff calendar even if the staff member never logs in.
- Free plan excludes SMS, 2-way calendar sync and deposits.
- Pro bundles a signed HIPAA BAA.
- Pricing page shows conflicting Pro figures ($5, $12, $125), so confirm in the checkout before budgeting.
Setmore FAQ
What is Setmore used for?
Businesses with up to four staff can take bookings and online payments at no cost. Upgrading to Pro, billed per staff calendar, adds SMS reminders, deposits and two-way calendar sync. It is not built for routing leads between reps, and it lacks SSO. It suits small teams of up to 4 that want a free booking page with payments.
Does Setmore support SSO?
SSO is not listed on the pricing page, and Setmore does not publish SCIM or audit log details. Teams that need those controls should look at other tools.
Does Setmore offer a HIPAA BAA?
Yes, a signed HIPAA BAA is bundled with the Pro plan according to the vendor's page.
Who is Setmore best for?
Teams of up to 4 that want a free booking page with payments, and service businesses that want SMS reminders and deposits for a few dollars per staff member.
Sources
Every fact on this page comes from Setmore's own pricing, product or documentation pages, G2 and company records, checked on October 24, 2026. Unknown values are left out instead of estimated.