SimplyBook.me review (2026): features, pros and cons, and what to check before you buy
Booking system for service businesses that prices by bookings and providers rather than by seat, with a free tier of 50 bookings.
Our take for buyers
SimplyBook.me is a booking system for service businesses that want payments, deposits and a branded client experience without a per-seat contract. Its distinguishing buyer feature is SAML SSO on the mid-priced Standard plan, which is rare among scheduling tools. G2 rates it 4.4 from 109 reviews, with praise for quick setup and many switchable features.
It is a weaker match for sales teams that need round-robin lead routing or CRM-first workflows. Reviewers also mention a learning curve in manual configuration and time zone confusion in virtual consultations, so test those paths before committing, and have an admin run the manual configuration from scratch on the trial.
Pros
- Easy and quick setup.
- Many optional custom features to switch on.
Cons
- Manual configuration has a learning curve.
- Time zone confusion reported for virtual consultations.
- Best for
- Small service businesses that need payments, deposits and a branded client app.
- Starting price
- Free; paid from $11.9/month billed annually
- G2 rating
- 4.4 (109 reviews)
What is SimplyBook.me?
Booking system for service businesses that prices by bookings and providers rather than by seat, with a free tier of 50 bookings. Small service firms that expect volume to grow can start free with 50 bookings and pay by bookings and providers, not seats. Deposits, tips and a branded client app are available. SMS reminders are separate credit packs, so add that cost to the estimate. SimplyBook.me was founded in 2009 and is based in Cyprus (Latka); project started in Iceland.
Category: Appointment Scheduling Software
SimplyBook.me key features
| Criterion | What we found |
|---|---|
| Pricing model | Tiered by monthly bookings and provider count, not per seat. |
| Target company size | Solo providers to mid-size service businesses; Enterprise tier for multi-location. |
| Reminders and no-show reduction | SMS, WhatsApp credits sold separately (100 credits for $8) |
| Payments and deposits | Payments, deposits and tips from Basic; refunds and payment links on Premium; no platform transaction fees. |
| Branding and website embedding | Booking website, widget and WordPress widget on Free; white label footer on Premium, full white label on Enterprise. |
| CRM and video integrations | QuickBooks, FreshBooks, Xero on Premium; CRM/video integrations not confirmed by the vendor. |
SimplyBook.me plans and pricing
| Plan | Price | Unit | Notes |
|---|---|---|---|
| Free | $0 | per month | 50 bookings, 1 provider |
| Basic | $11.9 annual (monthly USD rate not confirmed by the vendor) | per month | 100 bookings, 5 providers, payments and deposits |
| Standard | $24.9 annual (monthly USD rate not confirmed by the vendor) | per month | 500 bookings, 15 providers, HIPAA, SAML SSO |
| Premium | $49.9 annual (monthly USD rate not confirmed by the vendor) | per month | 2,000 bookings, 30 providers, accounting integrations, white label footer |
| Enterprise | Custom | quote | Multi-location cluster, data location choice, full white label |
USD annual-billing plan prices (Basic $11.9, Standard $24.9, Premium $49.9 per month) come from simplybook.me/pricing; the page is geo-localized and shows EUR for visitors in Europe (EUR 11.9/24.9/49.9 annual, EUR 13.9/29.9/59.9 monthly). Monthly USD rates are not confirmed by the vendor. Add-on prices are in USD. Page states annual billing saves 17%.
Who should shortlist SimplyBook.me
A strong fit for
- Small service businesses that need payments, deposits and a branded client app.
- Teams that want SAML SSO without an enterprise contract (Standard plan)
- Buyers who want to start free and pay by booking volume.
A weak fit for
- Sales teams needing round-robin lead routing and CRM-first workflows.
- Buyers who want SMS reminders included in the plan price (SMS is sold in credit packs)
SimplyBook.me alternatives
SetmoreSmall teams of up to 4 that want a free booking page with payments.
Square AppointmentsSalons, studios and clinics already taking payments through Square.
YouCanBookMeSmall businesses wanting branded booking pages with SMS reminders.
CalendlySales and customer-facing teams needing round-robin and routing.
Acuity SchedulingService businesses (coaches, salons, consultants) booking client appointments.
DoodleCoordinating meeting times across many external participants with group polls.
Security, admin and compliance
SAML SSO is listed on Standard and up. SimplyBook.me does not publish SCIM, audit logs or a DPA. Data location is a choice only on Enterprise, with the UK, US and AU given as examples on the pricing page. The security certifications are not published as a list. HIPAA is listed on Standard. Contracts carry no long-term commitment or cancellation fees, except Enterprise, which is billed annually under a custom contract. Ask for the DPA and data location terms in writing before you sign anything.
- SAML SSO
- Standard plan and up (SAML SSO listed on Standard)
- Data residency
- Enterprise: choice of data location such as UK, US or AU.
Contract and buying terms
- Contract
- No long-term contracts or cancellation fees; Enterprise billed annually under custom contract; 14-day trial no card.
- Starting price
- Free; paid from $11.9/month billed annually.
- Pricing model
- Per provider tier plus booking volume.
- Free plan or trial
- Free plan, Free trial.
What to test in a SimplyBook.me demo or trial
Run your real booking flow end to end on the 14-day trial, which needs no card. Configure services, providers and a deposit payment, then book from the widget on your own site. Because reviewers cite a learning curve in manual configuration, time how long setup takes your admin. Test a virtual consultation across two time zones, since time zone confusion is a reported problem. Check the reminder flow, including how SMS credits are consumed, and confirm which booking tier your volume lands on.
Questions to ask SimplyBook.me before you sign
These are the points SimplyBook.me's public pages leave open. Get the answers in writing before procurement signs off.
- Is SCIM provisioning included, or a paid add-on?
- Which plan includes audit logs, and how long are they kept?
- Can we sign your standard DPA without changes?
- What will the price be at renewal, and is the increase capped?
Things to know before a demo
- Pricing is capped by bookings per month (50/100/500/2,000), so a busy single-provider shop can outgrow a plan without adding staff.
- SAML SSO sits on the mid-priced Standard plan (EUR 24.9 annual), unusually cheap versus most scheduling tools.
- SMS is not in any plan; 100 SMS credits cost $8 extra.
- Enterprise lets you pick data location (UK, US or AU examples on the pricing page)
- Free plan reportedly must be renewed monthly (pricing FAQ)
SimplyBook.me FAQ
What is SimplyBook.me used for?
Small service firms that expect volume to grow can start free with 50 bookings and pay by bookings and providers, not seats. Deposits, tips and a branded client app are available. SMS reminders are separate credit packs, so add that cost to the estimate. It suits small service businesses that need payments, deposits and a branded client app.
Does SimplyBook.me support SAML SSO?
Yes. SAML SSO is listed on the Standard plan and above, which is cheaper than the enterprise tier most scheduling tools require. SCIM is not published.
Can I choose where SimplyBook.me stores data?
A choice of data location is an Enterprise feature, with the UK, US and AU named as examples on the pricing page. Other plans do not list a location choice.
Who is SimplyBook.me best for?
Small service businesses that need payments, deposits and a branded client app, and teams that want SAML SSO without an enterprise contract. It is not built for CRM-first sales scheduling.
Vendor profile
- Founded
- 2009.
- Headquarters
- Cyprus (Latka); project started in Iceland.
- Employees
- About 49 (Latka estimate)
- Funding or owner
- No outside rounds on record; owned by team.blue since 2023.
Sources
Every fact on this page comes from SimplyBook.me's own pricing, product or documentation pages, G2 and company records, checked on October 24, 2026. Unknown values are left out instead of estimated.