Tally review (2026): features, pros and cons, and what to check before you buy
EU-built form builder with unlimited forms and submissions on the free plan and flat per-account paid tiers.
Our take for buyers
Tally is a form builder from Tally BV, based in Europe and bootstrapped, which states that it is made and hosted in the EU. It fits small teams and solo founders who want unlimited forms with logic, payments and file uploads, and teams that want unlimited team members on a flat account price. Paid plans are billed monthly or yearly.
It is not built for enterprise governance. Tally lists no SSO, no SCIM, no audit logs and no published compliance certifications, and it is not meant for panel-based market research. G2 shows 4.5 from only 11 reviews, so lean on your own trial rather than the public rating. Treat it as a lightweight tool, not a regulated-data platform.
Pros
- Easy, intuitive form creation.
- Generous free plan.
Cons
- Some reviewers find paid plans costly.
- Best for
- Small teams and solo founders wanting unlimited free forms with logic and payments.
- Starting price
- Free; Pro $29/month
- G2 rating
- 4.5 (11 reviews)
What is Tally?
EU-built form builder with unlimited forms and submissions on the free plan and flat per-account paid tiers. Solo founders and small teams get unlimited forms and submissions under fair use at no cost, with payments, logic and file uploads included. Pro costs $29 a month with unlimited team members. Enterprise buyers will miss SSO, audit logs and published compliance certifications. Tally is based in Europe (Tally BV).
Category: Survey and Form Software
Tally key features
| Criterion | What we found |
|---|---|
| Question types and branching logic | Conditional logic, answer piping, signatures, file uploads, payments on the free plan. |
| Analysis and reporting | Drop-off analytics on Pro. |
| Response limits per plan | Unlimited forms and submissions on Free under fair use policy. |
| CRM and workflow integrations | Google Sheets, Notion, Airtable, Zapier, Make, webhooks free; Google Analytics, Meta Pixel on Pro. |
| Pricing model and real cost | Flat account price, unlimited team members on Pro. |
| Target company size | Solo users and small teams. |
Tally plans and pricing
| Plan | Price | Unit | Notes |
|---|---|---|---|
| Free | $0 | account | Unlimited forms and submissions under fair use; conditional logic, signatures, file uploads, payments |
| Pro | $29/month or $290/year | account | EUR 20/month on the vendor page; removes branding, custom domains, unlimited team members, partial submissions, custom CSS |
| Business | $89/month or $890/year | account | EUR 65/month on the vendor page; data retention controls, email verification, 90-day version history |
The Tally pricing page shows EUR (Pro 20, Business 65; yearly 'two months off'). USD $29/$89 and $290/$890 are from Tally's help page and third-party reviews (jetadmin.io); checkout currency may depend on location.
Who should shortlist Tally
A strong fit for
- Small teams and solo founders wanting unlimited free forms with logic and payments.
- Teams needing unlimited team members on a flat price.
A weak fit for
- Enterprises needing SSO, audit logs or published compliance certifications.
- Panel-based market research.
Tally alternatives
TypeformSmall teams that want conversational forms and lead capture at 100 to 10,000 responses per month.
Google FormsTeams already on Google Workspace needing quick internal surveys at no extra cost.
Jotform SignTeams already collecting data in Jotform forms.
FormstackTeams that need forms feeding document generation and eSignature in one suite.
Zoho SurveyTeams already on Zoho CRM or Zoho Recruit that want responses pushed into those apps.
AlchemerTeams of up to 3 users wanting advanced research question types and statistics.
Security, admin and compliance
Published: Tally states it is made and hosted in the EU, per its about page. Not published: SSO, SCIM, audit logs, a DPA and compliance certifications. That matters if you collect sensitive personal data. Contracts are monthly or yearly, and Business adds data retention controls and 90-day version history. Before using Tally for regulated data, ask the vendor in writing for a data processing agreement, the hosting provider and region, and how deletion requests are handled.
- Data residency
- Made and hosted in the EU (about page)
Contract and buying terms
- Contract
- Monthly or yearly billing.
- Starting price
- Free; Pro $29/month.
- Pricing model
- Flat per account.
- Free plan or trial
- Free plan.
What to test in a Tally demo or trial
Build a real form with conditional logic, answer piping and a file upload, then connect it to the tools you actually use, such as Google Sheets, Notion, Airtable, Zapier or Make, which are free. Test a payment flow end to end on the free plan. Check what Pro adds if you need it: custom domains, no branding, partial submissions and drop-off analytics. Push the free plan with realistic volume, because the fair use policy is not defined in numbers. If retention matters, evaluate Business, since data retention controls start there.
Questions to ask Tally before you sign
These are the points Tally's public pages leave open. Get the answers in writing before procurement signs off.
- Which plan includes SAML SSO, and what does it cost for our seat count?
- Is SCIM provisioning included, or a paid add-on?
- Which plan includes audit logs, and how long are they kept?
- Can we sign your standard DPA without changes?
- What will the price be at renewal, and is the increase capped?
Things to know before a demo
- Paid plans are flat per account, so 20 users cost the same as 2 on Pro.
- Tally states it is made and hosted in the EU and is bootstrapped.
- Free plan limits are only described as fair use.
- Data retention controls need the Business plan.
Tally FAQ
What is Tally used for?
Solo founders and small teams get unlimited forms and submissions under fair use at no cost, with payments, logic and file uploads included. Pro costs $29 a month with unlimited team members. Enterprise buyers will miss SSO, audit logs and published compliance certifications. It suits small teams and solo founders wanting unlimited free forms with logic and payments.
Does Tally support SSO?
Tally does not list SSO, SCIM or audit logs. Enterprises that need them are not a good fit, and the vendor positions Tally for small teams and solo founders.
Where is Tally data hosted?
Tally states it is made and hosted in the EU, according to its about page. The specific hosting provider and region are not named, so ask if that matters for your compliance.
Who is Tally best for?
It is best for small teams and solo founders who want unlimited free forms with logic and payments, and for teams that want unlimited team members on one flat price. It is not meant for panel-based market research.
Vendor profile
- Headquarters
- Europe (Tally BV)
- Funding or owner
- Bootstrapped.
Sources
Every fact on this page comes from Tally's own pricing, product or documentation pages, G2 and company records, checked on October 24, 2026. Unknown values are left out instead of estimated.