Zoho Survey review (2026): features, pros and cons, and what to check before you buy
Survey builder from Zoho with a free tier, per-account plans and SSO only on the top Enterprise plan.
Our take for buyers
Zoho Survey is a survey builder that makes most sense if your team already uses Zoho CRM or Zoho Recruit and wants responses pushed into those apps. Those integrations, along with Zapier, Tableau and Google Sheets, sit on the Pro plan. Basic adds Slack, Shopify, Zendesk and Eventbrite. Small teams also get skip logic from Basic. G2 lists a 4.4 rating from 951 reviews.
Reviewers praise the analytics and NPS and CSAT reporting, and say it is easy to use. They also say reporting feels basic next to dedicated research platforms and that some design options look dated. It is not built for market research that needs a bought respondent panel at scale, so shortlist it for internal feedback, customer satisfaction and event surveys instead.
Pros
- Strong analytics and NPS/CSAT reporting for the price.
- Easy to use.
Cons
- Reporting feels basic next to dedicated research platforms.
- Some design options look dated.
- Best for
- Teams already on Zoho CRM or Zoho Recruit that want responses pushed into those apps.
- Starting price
- Free; paid from about $7.42/month billed annually (third-party figure)
- G2 rating
- 4.4 (951 reviews)
What is Zoho Survey?
Survey builder from Zoho with a free tier, per-account plans and SSO only on the top Enterprise plan. Teams that live in Zoho CRM or Zoho Recruit can push responses straight into those apps, and billing is per account with no seat fees. Basic caps at 12,000 responses a year. SSO exists only on Enterprise, and reviewers call the reporting basic next to research suites. Zoho Survey is based in Chennai, India (Zoho Corporation).
Category: Survey and Form Software
Zoho Survey key features
| Criterion | What we found |
|---|---|
| Question types and branching logic | Skip logic and random question selection from Basic; piping logic and custom variables from Pro. |
| Distribution channels | Email, link, embed, pop-up, social, offline collection; SMS from Plus. |
| Analysis and reporting | Customizable reports from Plus, sentiment analysis from Basic, XLS/CSV export, SPSS export on Pro. |
| Response limits per plan | Free 100 per survey; Basic 12,000 per year; Enterprise unlimited. |
| CRM and workflow integrations | Slack, Shopify, Zendesk, Eventbrite on Basic; Zoho CRM, Tableau, Google Sheets, Zapier, Zoho Recruit on Pro. |
| Panel and research features | Purchased responses available from Plus. |
| Pricing model and real cost | Per account tier, not per seat; Enterprise includes 3 users. |
| Target company size | Small and mid-size teams, especially inside the Zoho ecosystem. |
Zoho Survey plans and pricing
| Plan | Price | Unit | Notes |
|---|---|---|---|
| Free | $0 | account | 3 active surveys, 10 questions and 100 responses per survey |
| Basic | about $7.42 to $7.50/month billed annually; $9/month monthly (third party) | account | 12,000 responses per year, unlimited questions, skip logic |
| Plus | $25/month billed annually; $35/month monthly (third party) | account | Unlimited surveys, SMS distribution, customizable reports |
| Pro | $35/month billed annually; $49/month monthly (third party) | account | 80+ languages, piping logic, white-label hosting, webhooks, SPSS export, Zoho CRM/Tableau/Zapier integrations |
| Enterprise | $75/month billed annually; $109/month monthly (third party) | account | 3 users, SAML SSO, audit logs, unlimited responses, premium support and onboarding |
Zoho's own pricing page shows prices by currency selector and location; USD amounts are not confirmed by the vendor. USD figures come from the Apple App Store listing and CostBench (costbench.com/software/survey-software/zoho-survey, Capterra) as of 2026-10-24; TechRadar quotes different numbers, so verify on zoho.com/survey/pricing.html. Vendor page states 'save 30%' for annual billing. Students get Plus free, teachers 50% off.
Who should shortlist Zoho Survey
A strong fit for
- Teams already on Zoho CRM or Zoho Recruit that want responses pushed into those apps.
- Small teams that need skip logic and a 12,000 responses per year cap at a low price.
A weak fit for
- Market research that needs a bought respondent panel at scale.
- Buyers needing SSO without moving to the top Enterprise plan.
Zoho Survey alternatives
SurveyMonkeyTeams of 3 or more that need quick surveys with templates and AI analysis.
TypeformSmall teams that want conversational forms and lead capture at 100 to 10,000 responses per month.
Jotform SignTeams already collecting data in Jotform forms.
Google FormsTeams already on Google Workspace needing quick internal surveys at no extra cost.
QuestionProTeams needing data hosted in a specific region (US, Canada, EU, Australia, India, Middle East)
AlchemerTeams of up to 3 users wanting advanced research question types and statistics.
Security, admin and compliance
SAML-based SSO, audit logs and user management are Enterprise only, and that plan includes just 3 users. Zoho Survey does not publish SCIM, data residency options or a DPA in its published materials, and lists no security certifications for this product. Ask for those in writing. Enterprise includes personalized training and onboarding with no published timeline, and a 7-day trial without a card. Contracts are monthly or annual.
- SAML SSO
- Enterprise only (SAML-based SSO)
- Audit logs
- Enterprise.
Contract and buying terms
- Contract
- Monthly and annual billing offered; 7-day Enterprise trial without card.
- Implementation
- Enterprise includes personalized training and onboarding; no timeline published.
- Support
- Premium support on Enterprise.
- Starting price
- Free; paid from about $7.42/month billed annually (third-party figure)
- Pricing model
- Per account (tiered by plan)
- Free plan or trial
- Free plan, Free trial.
What to test in a Zoho Survey demo or trial
Build your most complex real survey in the trial. Check skip logic and random question selection (from Basic) and piping logic (from Pro) against your actual questionnaire. Export results to XLS or CSV and, if you use SPSS, test that export on Pro. Run a report that your stakeholders would actually read, and judge whether the reporting feels too basic for your analysts. Try each distribution channel you need, including SMS from Plus. If you use Zoho CRM, push a test response across. Note the Free plan limits of 10 questions and 100 responses.
Questions to ask Zoho Survey before you sign
These are the points Zoho Survey's public pages leave open. Get the answers in writing before procurement signs off.
- Is SCIM provisioning included, or a paid add-on?
- Where is our data stored, and can we choose the region?
- Can we sign your standard DPA without changes?
- What will the price be at renewal, and is the increase capped?
Things to know before a demo
- Free plan caps each survey at 10 questions and 100 responses.
- Basic plan caps at 12,000 responses per year; unlimited responses only on Enterprise.
- SAML SSO, audit logs and user management are Enterprise only, and that plan includes just 3 users.
- Pricing is per account, so extra seats are not the cost driver.
- Students get Plus free and teachers 50% off.
Zoho Survey FAQ
What is Zoho Survey used for?
Teams that live in Zoho CRM or Zoho Recruit can push responses straight into those apps, and billing is per account with no seat fees. Basic caps at 12,000 responses a year. SSO exists only on Enterprise, and reviewers call the reporting basic next to research suites. It suits teams already on Zoho CRM or Zoho Recruit that want responses pushed into those apps.
Does Zoho Survey support SAML SSO?
Yes, but only on the Enterprise plan. That plan also adds audit logs, user management, unlimited responses and premium support, and it includes 3 users.
Who is Zoho Survey best for?
It fits small teams and teams inside the Zoho ecosystem that want responses pushed into Zoho CRM or Zoho Recruit. It is a weaker fit for market research needing a bought panel at scale.
Can I try the Enterprise plan before buying?
Yes, Zoho offers a 7-day Enterprise trial without a card. Use it to test SSO, audit logs and the onboarding the plan includes, since those are the features that justify the top tier.
Vendor profile
- Headquarters
- Chennai, India (Zoho Corporation)
- Funding or owner
- Privately held by Zoho Corporation.
Sources
Every fact on this page comes from Zoho Survey's own pricing, product or documentation pages, G2 and company records, checked on October 24, 2026. Unknown values are left out instead of estimated.