Typeform review (2026): features, pros and cons, and what to check before you buy
Form and survey builder with one-question-at-a-time layouts, sold in tiers capped by monthly responses and a handful of seats.
Our take for buyers
Typeform is a form and survey builder known for conversational, one-question-at-a-time layouts. Shortlist it for marketing and lead capture work where polish and ease of use matter more than deep analysis, at roughly 100 to 10,000 responses a month. G2 lists it at 4.5 from 944 reviews, and reviewers highlight an easy, intuitive builder with a G2 ease of use score of 9.3.
It is a weaker fit for research teams that need panels or advanced statistical analysis, and for companies that need SSO without signing an enterprise contract. Response allowances are shared across all forms in an account, so one busy campaign can use up the quota for everyone. Decide early whether your team stays under 6 users.
Pros
- Easy, intuitive builder (G2 ease of use 9.3)
Cons
- Response allowances are shared across all forms in the account.
- Billing and cap complaints noted by one blog citing a low Trustpilot score (not confirmed by the vendor)
- Best for
- Small teams that want conversational forms and lead capture at 100 to 10,000 responses per month.
- Starting price
- $28/month billed yearly (Basic, 100 responses/mo, 1 user)
- G2 rating
- 4.5 (944 reviews)
What is Typeform?
Form and survey builder with one-question-at-a-time layouts, sold in tiers capped by monthly responses and a handful of seats. Marketing and lead-generation teams that want polished, one-question-at-a-time forms will like the builder, from $28 a month on annual billing. Response allowances are shared across all forms, and seats are fixed at one to five, so check caps against campaign volume. Typeform was founded in 2012 and is based in Barcelona, Spain.
Category: Survey and Form Software
Typeform key features
| Criterion | What we found |
|---|---|
| Response limits per plan | Included monthly: Basic 100, Plus 1,000, Business 10,000, Talent 3,000, Growth Flow 10,000; with add-ons capped at 750, 2,500, 50,000, 7,500, 50,000. |
| Pricing model and real cost | Tiered by monthly responses with fixed seat counts (1 to 5); more users means Enterprise; Contacts & Automations add-on +$25 or +$75/mo. |
| Target company size | Small teams on self-serve plans; Enterprise for 6+ users. |
Typeform plans and pricing
| Plan | Price | Unit | Notes |
|---|---|---|---|
| Basic | $39/mo monthly, $28/mo yearly | 100 responses/mo, 1 user | |
| Plus | $79/mo monthly, $56/mo yearly | 1,000 responses/mo, 3 users | |
| Business | $129/mo monthly, $91/mo yearly | 10,000 responses/mo, 5 users | |
| Talent | $169/mo monthly, $119/mo yearly | 3,000 responses/mo, 3 users | |
| Growth Flow | $379/mo monthly, $266/mo yearly | 10,000 responses/mo, 5 users | 14-day trial with credit card |
| Enterprise | Custom | 6+ users | SSO, activity log, organization viewer seats |
Pricing page shows a 'Save 30%' toggle but its FAQ says up to 16%, and its comparison table lists different figures than the plan cards (e.g. Basic $29/$25). Prices taken from plan cards on typeform.com/pricing?currency=USD.
Who should shortlist Typeform
A strong fit for
- Small teams that want conversational forms and lead capture at 100 to 10,000 responses per month.
- Marketing teams that value polish and ease of use over deep analysis.
A weak fit for
- Companies needing SSO below an enterprise contract.
- Research teams needing panels or advanced statistical analysis.
Typeform alternatives
SurveyMonkeyTeams of 3 or more that need quick surveys with templates and AI analysis.
Jotform SignTeams already collecting data in Jotform forms.
QualtricsLarge organizations running CX, employee or academic research programs.
AlchemerTeams of up to 3 users wanting advanced research question types and statistics.
TallySmall teams and solo founders wanting unlimited free forms with logic and payments.
FormstackTeams that need forms feeding document generation and eSignature in one suite.
Security, admin and compliance
Published: SSO and the organization activity log are Enterprise only, as are organization viewer seats and dedicated support. Not published: SCIM, data residency and a DPA. Any team above 5 users must move to Enterprise, so security controls and seat growth arrive in the same negotiation. Monthly plans are available, cancellation takes effect at the end of the prepaid period, and prepaid subscriptions cannot be paused, so check the terms before paying for a year.
- SAML SSO
- Enterprise only.
- Audit logs
- Enterprise only (organization activity log)
Contract and buying terms
- Contract
- Monthly plans available; cancel at period end.
- Support
- Dedicated support on Enterprise.
- Starting price
- $28/month billed yearly (Basic, 100 responses/mo, 1 user)
- Pricing model
- Per plan, with response caps and fixed seat counts.
- Free plan or trial
- Free plan.
What to test in a Typeform demo or trial
Build your most demanding real form, including logic and any hidden data you pass in, and share it with a realistic audience. Then check how responses are counted against the plan, since the monthly allowance is shared across all forms, and see what happens when you approach the cap. Look at the reporting you would actually use, because analysis and integrations are not described in detail on the pricing page. If you plan to use contacts and automations, test them on a plan that includes the add-on, as Free and Basic exclude it.
Questions to ask Typeform before you sign
These are the points Typeform's public pages leave open. Get the answers in writing before procurement signs off.
- Is SCIM provisioning included, or a paid add-on?
- Where is our data stored, and can we choose the region?
- Can we sign your standard DPA without changes?
- What will the price be at renewal, and is the increase capped?
Things to know before a demo
- Seats are fixed per plan (1, 3, 3, 5, 5) so a 20 person team has no self-serve path: Enterprise is required beyond 5 users.
- SSO and the organization activity log are Enterprise only.
- Prepaid subscriptions cannot be paused; cancellation takes effect at period end and forms may close to new responses.
- Contacts & Automations add-on costs $25/mo (2,400 actions) or $75/mo (12,000), excluded on Free/Basic.
Head-to-head comparisons
Typeform FAQ
What is Typeform used for?
Marketing and lead-generation teams that want polished, one-question-at-a-time forms will like the builder, from $28 a month on annual billing. Response allowances are shared across all forms, and seats are fixed at one to five, so check caps against campaign volume. It suits small teams that want conversational forms and lead capture at 100 to 10,000 responses per month.
Does Typeform support SSO?
Yes, but only on Enterprise. SSO and the organization activity log are not available on the self-serve plans.
Who is Typeform best for?
Small teams and marketing teams that want conversational forms and lead capture at roughly 100 to 10,000 responses a month. It is not for research teams needing panels or advanced statistics.
Does Typeform have audit logs?
The organization activity log is Enterprise only. Data residency and a DPA are not described on the pricing page.
Vendor profile
- Founded
- 2012.
- Headquarters
- Barcelona, Spain.
- Employees
- Over 250.
Sources
Every fact on this page comes from Typeform's own pricing, product or documentation pages, G2 and company records, checked on October 24, 2026. Unknown values are left out instead of estimated.