SurveyMonkey review (2026): features, pros and cons, and what to check before you buy
Mainstream online survey tool with a free tier and per-user team plans capped by yearly responses.
Our take for buyers
SurveyMonkey is a mainstream online survey tool, founded in 1999 and based in San Mateo, California. G2 rates it 4.4 out of 5 from 23,751 reviews, with praise for ease of use, fast setup and many templates. Complaints cover cost, free-tier limits, and some survey-building and mobile issues. It fits teams of 3 or more, and enterprises that need SSO and regional data centers.
It is a weaker fit if you want a bundled research panel, because panel responses are sold separately through SurveyMonkey Audience. Small teams should also note the 3-user minimum on team plans. The company was taken private in March 2023 by an investor group led by Symphony Technology Group, which buyers sometimes factor into vendor stability checks.
Pros
- Easy to use, fast setup, many templates.
Cons
- Cost and limits on the free tier.
- Some survey-building and mobile issues.
- Best for
- Teams of 3 or more that need quick surveys with templates and AI analysis.
- Starting price
- $30/user/month billed annually (Team Advantage, 3+ users)
- G2 rating
- 4.4 (23,751 reviews)
What is SurveyMonkey?
Mainstream online survey tool with a free tier and per-user team plans capped by yearly responses. Teams of three or more needing templates and quick AI analysis will find the Advantage plan, from $30 per user a month, easy to start with. Crosstabs and advanced logic need Premier, panel responses cost extra, and the three-seat minimum can sting small teams. SurveyMonkey was founded in 1999 and is based in San Mateo, California, USA.
Category: Survey and Form Software
SurveyMonkey key features
| Criterion | What we found |
|---|---|
| Question types and branching logic | More logic on Advantage; advanced logic, block randomization and multilingual surveys on Premier. |
| Analysis and reporting | AI and thematic analysis, multi-survey analysis, significance on Advantage; crosstabs on Premier. |
| Response limits per plan | 50,000 per year Advantage, 100,000 Premier, custom Enterprise; EUR 0.10 per extra response. |
| CRM and workflow integrations | Only Zoom (Enterprise) named on pricing page. |
| Panel and research features | Not included in any plan; SurveyMonkey Audience sold separately. |
| Pricing model and real cost | Per user per month billed annually, 3 users minimum on team plans. |
| Target company size | Small teams to enterprise. |
SurveyMonkey plans and pricing
| Plan | Price | Unit | Notes |
|---|---|---|---|
| Basic | Free | single account | Limits responses you can view per survey |
| Team Advantage | $30/user/month billed annually | 3+ users | 50,000 responses per year |
| Team Premier | $92/user/month billed annually | 3+ users | 100,000 responses per year, crosstabs, white label, phone support |
| Enterprise | Contact sales | 5+ users | SSO, US/Canada/EU data center, custom responses |
USD figures ($30 Advantage, $92 Premier) come from third-party listings of surveymonkey.com/pricing and /pricing/teams and are not confirmed in USD on the vendor site, which shows EUR by default (30 and 75). Overage EUR 0.10 per response (EUR page). Individual plan prices not confirmed.
Who should shortlist SurveyMonkey
A strong fit for
- Teams of 3 or more that need quick surveys with templates and AI analysis.
- Enterprises needing SSO and US/Canada/EU data centers.
A weak fit for
- Teams wanting a bundled research panel (panel responses sold separately)
- Small teams sensitive to per-user pricing and the 3 seat minimum on team plans.
SurveyMonkey alternatives
TypeformSmall teams that want conversational forms and lead capture at 100 to 10,000 responses per month.
QualtricsLarge organizations running CX, employee or academic research programs.
AlchemerTeams of up to 3 users wanting advanced research question types and statistics.
Jotform SignTeams already collecting data in Jotform forms.
QuestionProTeams needing data hosted in a specific region (US, Canada, EU, Australia, India, Middle East)
FormstackTeams that need forms feeding document generation and eSignature in one suite.
Security, admin and compliance
SurveyMonkey publishes more than many tools. SSO is Enterprise only, and Enterprise offers a US, Canada or EU data center. Listed certifications include ISO 27001, PCI DSS 4.0 and SOC 2 accredited data centers, and the Enterprise product is described as HIPAA-compliant. Its security statement says audit logs are not offered to customers as a feature. SCIM and a DPA are not published. Team plans are billed annually, and Enterprise starts at 5 users.
- SAML SSO
- Enterprise only.
- Audit logs
- Not offered as a customer feature per security statement.
- Data residency
- US/Canada/EU data center on Enterprise.
- Certifications
- ISO 27001, HIPAA-compliant Enterprise product, PCI DSS 4.0 (SurveyMonkey, Wufoo, Apply), SOC 2 accredited data centers.
Contract and buying terms
- Implementation
- Premium onboarding on Enterprise.
- Support
- Phone support on Team Premier; Customer Success on Enterprise.
- Starting price
- $30/user/month billed annually (Team Advantage, 3+ users)
- Pricing model
- Per user.
- Free plan or trial
- Free plan.
What to test in a SurveyMonkey demo or trial
Build a real survey with the question logic you need, since Advantage offers more logic while Premier adds advanced logic, block randomization and multilingual surveys. Run results through the AI and thematic analysis and multi-survey analysis on Advantage, and test crosstabs and significance if you need Premier. Estimate your yearly response volume against the 50,000 or 100,000 caps. Test the mobile experience, which reviewers flag. If you need respondents, get a price for SurveyMonkey Audience, as it is not published.
Questions to ask SurveyMonkey before you sign
These are the points SurveyMonkey's public pages leave open. Get the answers in writing before procurement signs off.
- Is SCIM provisioning included, or a paid add-on?
- Can we sign your standard DPA without changes?
- Is there a monthly option, and what are the cancellation and renewal terms?
- What will the price be at renewal, and is the increase capped?
Things to know before a demo
- Team plans need at least 3 users (Enterprise 5)
- SSO only on Enterprise.
- Response caps are per year with EUR 0.10 overage.
- Audit logs are not offered to customers as a feature per the security statement.
- Panel responses are a separate purchase.
Head-to-head comparisons
SurveyMonkey FAQ
What is SurveyMonkey used for?
Teams of three or more needing templates and quick AI analysis will find the Advantage plan, from $30 per user a month, easy to start with. Crosstabs and advanced logic need Premier, panel responses cost extra, and the three-seat minimum can sting small teams. It suits teams of 3 or more that need quick surveys with templates and AI analysis.
Does SurveyMonkey support SSO?
Yes, but only on Enterprise. Enterprise also offers a US, Canada or EU data center.
Does SurveyMonkey offer audit logs?
Not as a customer feature, according to its security statement. If you need audit trails, ask about alternatives before you buy.
Which security certifications does SurveyMonkey list?
ISO 27001, PCI DSS 4.0 for SurveyMonkey, Wufoo and Apply, SOC 2 accredited data centers, and a HIPAA-compliant Enterprise product.
Vendor profile
- Founded
- 1999.
- Headquarters
- San Mateo, California, USA.
- Employees
- About 1,300 (Nov 2023)
Sources
Every fact on this page comes from SurveyMonkey's own pricing, product or documentation pages, G2 and company records, checked on October 24, 2026. Unknown values are left out instead of estimated.