Wufoo review (2026): features, pros and cons, and what to check before you buy
Online form builder owned by SurveyMonkey, sold in tiers capped by forms, monthly entries and a few user seats.
Our take for buyers
Wufoo is a form builder owned by SurveyMonkey that still sells plans, though reviewers say the product looks dated. It suits small teams that need web forms with payments through Stripe, PayPal and others on paid plans, and teams that prefer entry-based pricing. G2 shows 4.2 from about 296 reviews, with praise for easy setup without code and for integrations including Zapier.
It is a weak fit for buyers who need SSO or EU data residency, because neither is published. Complaints include a dated interface, email-only support, and in one 2026 review, spam submissions and low completion rates. If your forms are simple and payment capable, it may do the job. Complex survey logic or modern design is a stretch.
Pros
- Easy to set up and build forms without code.
- Integrations, including via Zapier.
Cons
- Interface and product feel dated.
- Support is email only; spam submissions and low completion rates mentioned in one 2026 review.
- Best for
- Small teams that need web forms with payments (Stripe, PayPal and others) on paid plans.
- Starting price
- $195/year (Starter, 10 forms, 1,000 entries/mo, 1 user)
- G2 rating
- 4.2 (296 reviews)
What is Wufoo?
Online form builder owned by SurveyMonkey, sold in tiers capped by forms, monthly entries and a few user seats. Entry-based pricing instead of per-respondent fees suits small teams collecting web forms, with paid plans handling payments through Stripe, PayPal and others. Starter is $195 a year. Neither SSO nor EU residency is published, and a 2026 review mentions spam submissions. Wufoo was founded in 2006.
Category: Survey and Form Software
Wufoo key features
| Criterion | What we found |
|---|---|
| Analysis and reporting | Unlimited reports on all plans. |
| Response limits per plan | Entries per month: Free 100, Starter 1,000, Professional 5,000, Advanced 25,000, Ultimate 200,000; overage $0.05/entry on paid plans. |
| CRM and workflow integrations | Featured: Asana, Mailchimp, Salesforce, WordPress, DocuSign; payments via Stripe, Square, Authorize.Net, Braintree, Chargify, Freshbooks, PayPal, USAePay. |
| Pricing model and real cost | Tiered by forms, entries and user seats, not per respondent. |
| Target company size | Small teams and small businesses; largest plan allows 60 users. |
Wufoo plans and pricing
| Plan | Price | Unit | Notes |
|---|---|---|---|
| Free | $0 | 5 forms, 100 entries/mo, 1 user | Forms deactivate when the entry limit is exceeded; 100 API requests/day; no file storage |
| Starter | $16.25/mo equivalent, $195/year | 10 forms, 1,000 entries/mo, 1 user | 1GB storage; email support |
| Professional | $33.25/mo equivalent, $399/year | Unlimited forms, 5,000 entries/mo, 5 users | Payments, Google Analytics, field encryption, password protection start here |
| Advanced | $83.25/mo equivalent, $999/year | Unlimited forms, 25,000 entries/mo, 20 users | Priority support |
| Ultimate | $210.25/mo equivalent, $2,523/year | Unlimited forms, 200,000 entries/mo, 60 users | Priority support; 20GB storage |
Prices in USD from wufoo.com/pricing. The page advertises 'Save 25%' on annual billing but its listed annual totals equal 12 times the per-month figure, so the monthly-billing price could not be verified. Overage on paid plans: $0.05 per entry over the monthly limit.
Who should shortlist Wufoo
A strong fit for
- Small teams that need web forms with payments (Stripe, PayPal and others) on paid plans.
- Teams that want entry-based pricing rather than per-seat pricing.
A weak fit for
- Buyers needing SSO or EU data residency (neither is published)
- Teams wanting modern design or deep survey analysis; reviewers call the product dated.
Wufoo alternatives
Jotform SignTeams already collecting data in Jotform forms.
TypeformSmall teams that want conversational forms and lead capture at 100 to 10,000 responses per month.
FormstackTeams that need forms feeding document generation and eSignature in one suite.
Google FormsTeams already on Google Workspace needing quick internal surveys at no extra cost.
SurveyMonkeyTeams of 3 or more that need quick surveys with templates and AI analysis.
AlchemerTeams of up to 3 users wanting advanced research question types and statistics.
Contract and buying terms
- Contract
- Cancel turns off auto-renewal; access continues to end of billing cycle, then account reverts to free plan.
- Support
- Email support Mon to Fri 6AM to 5PM PST on all plans; Advanced and Ultimate prioritized.
- Starting price
- $195/year (Starter, 10 forms, 1,000 entries/mo, 1 user)
- Pricing model
- Per plan, capped by forms, entries per month and users.
- Free plan or trial
- Free plan.
What to test in a Wufoo demo or trial
Build one of your real forms on the free plan, including a payment field if you collect money, and note which features are locked to Professional: payments, Google Analytics, field encryption and password protection. Test spam handling, since one recent review mentions spam submissions. Check completion rates on mobile. Try your integrations, such as Mailchimp, Salesforce, Asana, WordPress or Zapier. Estimate monthly entries against the plan caps.
Questions to ask Wufoo before you sign
These are the points Wufoo's public pages leave open. Get the answers in writing before procurement signs off.
- Which plan includes SAML SSO, and what does it cost for our seat count?
- Is SCIM provisioning included, or a paid add-on?
- Which plan includes audit logs, and how long are they kept?
- Where is our data stored, and can we choose the region?
- Can we sign your standard DPA without changes?
- What will the price be at renewal, and is the increase capped?
Things to know before a demo
- Billed by entries, not seats: Advanced ($999/yr) covers 20 users, so a 20-person team pays about $4.16 per user per month.
- Free and paid plans stop collecting or bill $0.05 per extra entry, so spikes in traffic matter.
- Payments, field encryption and password protection need Professional or higher.
- Wufoo terms are the SurveyMonkey terms of use: auto-renews each cycle, fees non-refundable except as stated.
Wufoo FAQ
What is Wufoo used for?
Entry-based pricing instead of per-respondent fees suits small teams collecting web forms, with paid plans handling payments through Stripe, PayPal and others. Starter is $195 a year. Neither SSO nor EU residency is published, and a 2026 review mentions spam submissions. It suits small teams that need web forms with payments (Stripe, PayPal and others) on paid plans.
Does Wufoo support SSO or EU data residency?
Neither is published. If you need either, treat Wufoo as unconfirmed and ask SurveyMonkey.
Which Wufoo plan do I need for payments?
Payments start on Professional, along with Google Analytics, field encryption and password protection.
What support does Wufoo offer?
Email support Monday to Friday, 6AM to 5PM PST, on all plans. Advanced and Ultimate get priority.
Vendor profile
- Founded
- 2006.
- Funding or owner
- Owned by SurveyMonkey.
Sources
Every fact on this page comes from Wufoo's own pricing, product or documentation pages, G2 and company records, checked on October 24, 2026. Unknown values are left out instead of estimated.