Sogolytics review (2026): features, pros and cons, and what to check before you buy
Quote-based survey and experience management platform from Herndon, Virginia, covering surveys, customer and employee experience.
Our take for buyers
Sogolytics covers surveys, customer experience and employee experience in one vendor, based in Herndon, Virginia. Surveys support 50+ question types, skip logic, branching and AI-assisted question creation, and invitations go out by email, SMS, QR code, link, embed or mobile app. G2 shows 4.6 from 86 reviews, with support scored about 9.4. It also offers a mobile app and live report links, which are worth trying in a demo.
Shortlist it if you want research services or survey panel recruitment handled by the vendor. Ease of setup is the lowest G2 sub-score at about 8.3, so test onboarding yourself. The review base is small compared with larger survey vendors, and public pricing is absent, so plan for a quote process.
Pros
- Quality of support scored about 9.4 on G2.
Cons
- Ease of setup is the lowest G2 sub-score, about 8.3.
- Best for
- Teams that want vendor-managed research services and survey panel recruitment.
- Starting price
- Contact sales
- G2 rating
- 4.6 (86 reviews)
What is Sogolytics?
Quote-based survey and experience management platform from Herndon, Virginia, covering surveys, customer and employee experience. Research groups that want a vendor to run fieldwork and recruit panels, or need SMS and QR invitations, get a managed option here, and academic or non-profit users are said to get free licenses. Pricing is quoted by responses, and reviewers rate setup ease lowest. Sogolytics was founded in 2013 and is based in Herndon, Virginia, US.
Category: Survey and Form Software
Sogolytics key features
| Criterion | What we found |
|---|---|
| Question types and branching logic | 50+ question types, skip logic and branching, AI-assisted question creation. |
| Distribution channels | Email, SMS, QR code, link, embed, mobile app. |
| Analysis and reporting | One-click insights, filter/segment/compare, live report links, export to PowerPoint, Excel, Word. |
| CRM and workflow integrations | Automation and integrations section exists; specific integrations not confirmed by the vendor. |
| Panel and research features | Survey Panel Services via Managed Research. |
| Pricing model and real cost | Quote based on responses and admin users (surveys) or employee count (EX) |
Sogolytics plans and pricing
| Plan | Price | Unit | Notes |
|---|---|---|---|
| Advanced Survey Software | Request pricing | based on responses and admin users | |
| Complete Customer Experience Software | Request pricing | responses, admin users, consulting | |
| All-in-one Employee Experience Software | Request pricing | number of employees | |
| Student, Academic, Non-profit | Free | Free by license type |
Page mentions Pro and Pro Max paid accounts with a 15-day refund window, not described. A separate low-cost site is linked, not checked.
Who should shortlist Sogolytics
A strong fit for
- Teams that want vendor-managed research services and survey panel recruitment.
- Organizations needing SMS invites plus email and QR distribution.
- Academic or non-profit users (free licenses stated)
A weak fit for
- Buyers who need public pricing to compare.
- Teams wanting a self-serve free plan.
Sogolytics alternatives
QuestionProTeams needing data hosted in a specific region (US, Canada, EU, Australia, India, Middle East)
QualtricsLarge organizations running CX, employee or academic research programs.
AlchemerTeams of up to 3 users wanting advanced research question types and statistics.
SurveyMonkeyTeams of 3 or more that need quick surveys with templates and AI analysis.
Zoho SurveyTeams already on Zoho CRM or Zoho Recruit that want responses pushed into those apps.
FormstackTeams that need forms feeding document generation and eSignature in one suite.
Security, admin and compliance
Sogolytics lists SOC 2 reports, HIPAA support and SSO as part of Enterprise plans per its FAQ, but the page does not say which product plan carries them. SCIM, audit logs, data residency and a DPA are not published, so request them in writing. Support is available by email and phone, with plan tiers not stated. Contract terms are by quote, apart from a 15-day refund window on paid Pro and Pro Max accounts. Confirm which tier you would be on before assuming any security feature.
- SAML SSO
- Enterprise plans (page does not say which product plan)
- Certifications
- SOC 2 reports, HIPAA support and SSO included in Enterprise plans (per FAQ)
Contract and buying terms
- Contract
- 15-day refund window on paid Pro/Pro Max accounts; otherwise quote.
- Support
- Email support1@sogolytics.com and phone listed; plan tiers not stated.
- Starting price
- Contact sales.
- Pricing model
- Custom.
- Free plan or trial
- No.
What to test in a Sogolytics demo or trial
Build one real survey with branching logic and see how long setup takes, since ease of setup is the weakest G2 sub-score at about 8.3. Send it by email and by SMS, and check how SMS limits work on your plan. Run the reporting flow: filters, segments, comparisons, live report links and exports to PowerPoint, Excel and Word. If you plan to use the integrations section, ask for a list of specific connectors. Test support response times, as support is the strongest review score.
Questions to ask Sogolytics before you sign
These are the points Sogolytics's public pages leave open. Get the answers in writing before procurement signs off.
- Is SCIM provisioning included, or a paid add-on?
- Which plan includes audit logs, and how long are they kept?
- Where is our data stored, and can we choose the region?
- Can we sign your standard DPA without changes?
- What will the price be at renewal, and is the increase capped?
Things to know before a demo
- Pricing is driven by responses and number of admin users, so seat count matters less than volume.
- Employee experience product is priced by employee count.
- SOC 2 reports, HIPAA support and SSO are listed under Enterprise plans.
- Only 86 G2 reviews, a small sample compared with SurveyMonkey or QuestionPro.
Sogolytics FAQ
What is Sogolytics used for?
Research groups that want a vendor to run fieldwork and recruit panels, or need SMS and QR invitations, get a managed option here, and academic or non-profit users are said to get free licenses. Pricing is quoted by responses, and reviewers rate setup ease lowest. It suits teams that want vendor-managed research services and survey panel recruitment.
Does Sogolytics support SSO?
SSO is listed under Enterprise plans in the vendor FAQ. The page does not say which product plan includes it, so confirm during the quote.
Is Sogolytics SOC 2 compliant?
The vendor lists SOC 2 reports and HIPAA support as part of its Enterprise plans. Ask for the current report and the scope under NDA before purchase.
Who is Sogolytics best for?
Teams that want vendor-managed research services, survey panel recruitment or SMS invites alongside email and QR distribution. It is a weaker fit for buyers who need public pricing.
Vendor profile
- Founded
- 2013.
- Headquarters
- Herndon, Virginia, US.
Sources
Every fact on this page comes from Sogolytics's own pricing, product or documentation pages, G2 and company records, checked on October 24, 2026. Unknown values are left out instead of estimated.